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Home » Digital Marketing
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Measuring the Success of DV360 Campaigns: Key Metrics to Track
Posted inAd Platform Digital Marketing

Google DV360 Campaigns: Key Metrics to Track

Imagine you've just opened a new cafe and start promoting it with DV360(Display & Video 360), Google's programmatic…
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Posted by Sonali Arya May 5, 2025
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Posted inDigital Marketing Tracking

Which Conversion tracking method works best for PPC Campaigns.

Running paid ads without conversion tracking is like driving with your eyes closed. You're spending money, but you…
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Posted by Himanshu Rahi April 28, 2025
In 2025, optimize your Facebook ad campaigns with these 10 essential metrics for better performance and ROI.
Posted inAd Platform Digital Marketing

10 Facebook Ad Metrics to Track in 2025 

Facebook Ad metrics are like a report card for your ads. They show how well your ads are…
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Posted by Sonali Arya April 16, 2025
Meta’s Incremental Attribution Explained : How does it work
Posted inAd Platform Digital Marketing

Meta’s Incremental Attribution Explained: How does it work

In the fast-changing world of digital advertising, it’s really important to know how much your ads are actually…
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Posted by Himanshu Rahi April 15, 2025
Meta Updates - Opportunity Score Introduced
Posted inAd Platform Digital Marketing

Meta Updates – Opportunity Score Introduced

If you’re running performance campaigns on Meta, you already know the platform provides a wide array of metrics…
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Posted by Himanshu Rahi April 4, 2025
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Posted inDigital Marketing HubSpot

How to Send Lead Data From HubSpot to Meta & Google Ads

HubSpot is a popular marketing platform that helps brands manage leads, automate campaigns, and track customer interactions. Meta…
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Posted by Sonali Arya April 1, 2025
How to Reduce Shopify Cart Abandonment & Improve Sales in 2025
Posted inDigital Marketing E-Commerce

Reduce Shopify Cart Abandonment & Improve Sales in 2025

Shoppers browse your online store, add products to their cart, and for some reason, leave without completing the…
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Posted by Sonali Arya March 25, 2025
WooCommerce Store: Common Mistakes & How to Fix them
Posted inDigital Marketing E-Commerce

WooCommerce Store: Common Mistakes & How to Fix them

WooCommerce is a popular tool that helps people create and run their own online stores. It’s easy to…
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Posted by Sonali Arya March 25, 2025
Moment Marketing: Real life Cases, Key Benefits & Types
Posted inBeginner's Guide Branding Digital Marketing

Moment Marketing: Real life Cases, Key Benefits & Types

In a world where trends change in seconds, brands must act fast to stay in the spotlight. Moment…
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Posted by Omsri Bompelli March 21, 2025
app marketing strategies
Posted inDigital Marketing

App Marketing Strategies to Charge up User Acquisition and Retention

The saying that "a good product sells itself" sounds great, but in today's crowd of mobile apps, it's…
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Posted by Khyati Agarwal February 24, 2025
Customer Engagement Platform
Posted inBeginner's Guide Digital Marketing

Customer Engagement Platform – All You Need to Know

Modern marketers are leveraging a plethora of advanced technology and new trends to get ahead. But amongst all…
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Posted by Khyati Agarwal December 11, 2024
Affect on CAC third party cookie loss
Posted inDigital Marketing First Party Data

The Effect of Third Party Cookie Loss On CAC

After Apple and Firefox led the charge, Google plans to phase out third party cookies from Chrome by…
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Posted by Khyati Agarwal June 11, 2024

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Delhi
619/2-7, Chattarpur,
Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

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Top brands use EasyInsights for accurate conversion tracking on Meta, Google Ads & GA4.

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Top brands use EasyInsights for accurate conversion tracking on Meta, Google Ads & GA4.

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