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Home » Digital Marketing
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Posted inAd Platform Digital Marketing

How to Integrate GA4 with Google Ads

Google Analytics 4 (GA4) is more than just a tool for counting website visitors; it helps you measure…
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Posted by Sonali Arya August 8, 2025
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Posted inAd Platform Digital Marketing

How to Fix Under-Reporting in Meta Ads

If you’re running Facebook (Meta) Ads and seeing far fewer conversions in Ads Manager than what your backend…
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Posted by Himanshu Rahi August 6, 2025
How can Audience Segmentation Enhance your Marketing Efforts
Posted inDigital Marketing

How can Audience Segmentation Enhance your Marketing Efforts

In today’s fast-paced digital world, generic marketing just doesn’t cut it. Customers expect brands to understand their needs,…
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Posted by Omsri Bompelli July 28, 2025
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Posted inAd Platform Digital Marketing E-Commerce

How to increase Meta campaign performance using first-party data

Meta and other ad platforms, use a continuous feedback loop to optimize ad delivery. They start by showing…
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Posted by Piyush Gupta July 24, 2025
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Posted inAd Platform Digital Marketing

How to do google ads conversion tracking

If you're running Google Ads but not tracking conversions properly, you're essentially flying blind. You might be getting…
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Posted by Himanshu Rahi July 23, 2025
What is Customer Value Optimisation
Posted inDigital Marketing

What is Customer Value Optimisation

Imagine walking into a clothing store where the salesperson instantly recognizes your style and size and even suggests…
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Posted by Sonali Arya July 17, 2025
How to use CRM to optimize your digital marketing campaigns
Posted inCRM Digital Marketing

How to Leverage CRM Data for Smarter Marketing Campaigns

In today’s hyper-competitive digital landscape, simply running ads or sending emails isn’t enough. Customers expect personalised, timely, and…
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Posted by Sonali Arya June 30, 2025
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Posted inAd Platform Digital Marketing

Strategies to Optimize Meta Conversion API (CAPI)

In today’s privacy-first digital landscape, traditional browser-based tracking is no longer enough to accurately measure ad performance. That’s…
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Posted by Himanshu Rahi June 30, 2025
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Posted inAnalytic Platform Digital Marketing Tracking

Why Brands Should Switch to Server-Side Tracking in 2025

Monitoring how users interact with your website is now a cornerstone of a digital brand's success. From understanding…
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Posted by Sonali Arya June 20, 2025
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Posted inAnalytic Platform Digital Marketing

Top 5 Audience Segmentation tools to Improve your marketing

In today’s marketing world, sending the same message to everyone no longer works. People expect brands to understand…
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Posted by Himanshu Rahi June 18, 2025
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Posted inDigital Marketing Others

What is Audience Segmentation? How to do

In today’s hyper-connected world, consumer attention is scattered, and one-size-fits-all campaigns rarely deliver results. That’s where audience segmentation…
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Posted by Sonali Arya June 13, 2025
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Posted inDigital Marketing Tracking

How to use server side tracking for better conversion tracking

In the age of privacy regulations, ad blockers, and signal loss, marketers and advertisers are struggling with unreliable…
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Posted by Himanshu Rahi June 3, 2025

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