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Home » Digital Marketing
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In today’s marketing world, sending the same message to everyone no longer works. People expect brands to understand…
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What is Audience Segmentation? How to do

In today’s hyper-connected world, consumer attention is scattered, and one-size-fits-all campaigns rarely deliver results. That’s where audience segmentation…
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In the age of privacy regulations, ad blockers, and signal loss, marketers and advertisers are struggling with unreliable…
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Google DV360 Campaigns: Key Metrics to Track

Imagine you've just opened a new cafe and start promoting it with DV360(Display & Video 360), Google's programmatic…
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Posted by Sonali Arya May 5, 2025
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Posted inDigital Marketing Tracking

Which Conversion tracking method works best for PPC Campaigns.

Running paid ads without conversion tracking is like driving with your eyes closed. You're spending money, but you…
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Posted by Himanshu Rahi April 28, 2025
In 2025, optimize your Facebook ad campaigns with these 10 essential metrics for better performance and ROI.
Posted inAd Platform Digital Marketing

10 Facebook Ad Metrics to Track in 2025 

Facebook Ad metrics are like a report card for your ads. They show how well your ads are…
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Posted by Sonali Arya April 16, 2025
Meta’s Incremental Attribution Explained : How does it work
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Meta’s Incremental Attribution Explained: How does it work

In the fast-changing world of digital advertising, it’s really important to know how much your ads are actually…
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Posted by Himanshu Rahi April 15, 2025
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Meta Updates – Opportunity Score Introduced

If you’re running performance campaigns on Meta, you already know the platform provides a wide array of metrics…
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Posted inDigital Marketing HubSpot

How to Send Lead Data From HubSpot to Meta & Google Ads

HubSpot is a popular marketing platform that helps brands manage leads, automate campaigns, and track customer interactions. Meta…
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How to Reduce Shopify Cart Abandonment & Improve Sales in 2025
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Reduce Shopify Cart Abandonment & Improve Sales in 2025

Shoppers browse your online store, add products to their cart, and for some reason, leave without completing the…
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WooCommerce Store: Common Mistakes & How to Fix them
Posted inDigital Marketing E-Commerce

WooCommerce Store: Common Mistakes & How to Fix them

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Moment Marketing: Real life Cases, Key Benefits & Types
Posted inBeginner's Guide Branding Digital Marketing

Moment Marketing: Real life Cases, Key Benefits & Types

In a world where trends change in seconds, brands must act fast to stay in the spotlight. Moment…
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Posted by Omsri Bompelli March 21, 2025

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