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Home » Digital Marketing
fix broken data
Customer Engagement Platform
Posted inBeginner's Guide Digital Marketing

Customer Engagement Platform – All You Need to Know

Modern marketers are leveraging a plethora of advanced technology and new trends to get ahead. But amongst all…
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Posted by Khyati Agarwal December 11, 2024
Affect on CAC third party cookie loss
Posted inDigital Marketing First Party Data

The Effect of Third Party Cookie Loss On CAC

After Apple and Firefox led the charge, Google plans to phase out third party cookies from Chrome by…
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Posted by Khyati Agarwal June 11, 2024
third party cookies deprecation
Posted inDigital Analytics Digital Marketing

Demise of Third Party Cookies and Its Impact on Marketing

Google recently announced that it is yet again delaying the removal of third party cookies from Chrome to…
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Posted by Khyati Agarwal June 6, 2024
reduce churn rate
Posted inDigital Marketing

7 Ways to Reduce Customer Churn Rate

According to Marketing Metrics, you are 60% more likely to sell to your current customers as compared to…
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Posted by Khyati Agarwal June 5, 2024
Customer Data Platforms Guide
Posted inCustomer Data Platform (CDP) Digital Marketing

Customer Data Platforms (CDPs) – A Comprehensive Guide

A Gartner survey revealed that 60% of marketers believe they need every data point to get a 360-degree…
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Posted by Piyush Gupta February 14, 2024
cdp
Posted inDigital Marketing

Composable CDPs : Some Common Misconceptions

Several years back, the concept of a Composable CDPs wasn't even on the radar. The notion of seamlessly…
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Posted by Khyati Agarwal February 7, 2024
data activation by easyinsights
Posted inDigital Marketing

How Data Activation Will Transform Performance Marketing In 2024

As a seasoned marketer, you’ve seen the landscape evolve from intuition-led campaigns to data-driven strategies. In 2024, the…
Read More
Posted by Khyati Agarwal February 5, 2024
data activation platform easyinsights
Posted inDigital Marketing

Choosing the Right Data Activation Platform for your Business

Businesses, on average, use 130 SaaS applications, generating a substantial amount of data. The challenge lies not in…
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Posted by Khyati Agarwal February 5, 2024
marketing mix model
Posted inDigital Analytics Digital Marketing

Marketing Mix Modelling: A Comprehensive Guide

Did advertising bring more customers? Should you invest more in social media or email campaigns? Which channels work…
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Posted by Piyush Gupta March 24, 2023

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India
619/2-7, Chattarpur,
Delhi, 110074

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