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Posted inDigital Analytics Others

Understanding GCLID, WBRAID, and GBRAID: How Google Is Adapting to iOS Privacy Changes

With Apple's introduction of App Tracking Transparency (ATT) and the increasing focus on user privacy in recent years,…
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Posted by Himanshu Rahi May 16, 2025
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Importance of Data Maturity 1
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Why is Data Maturity Important?

What do brands like Amazon, Uber, Starbucks, and American Express have in common? They are successful, yes, but…
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Posted by Khyati Agarwal September 27, 2023
Cohort Analysis with GA4 2
Posted inAnalytic Platform Marketing

Guide to Cohort Analysis and GA4 Cohort Exploration

Acquiring new customers is essential, but retaining your existing customers is how you grow your business. In fact,…
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Posted by Khyati Agarwal August 31, 2023
Beginners guide to Adobe Analytics 2
Posted inAnalytic Platform

A Beginner’s Guide to Adobe Analytics

Beginners guide to Adobe Analytics Today, it’s not arcane wisdom that understanding user behavior and optimizing online experiences…
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Posted by Khyati Agarwal August 31, 2023
Data Democratization 2
Posted inMarketing

Data Democratization : Everything You Need to Know

Businesses have traditionally limited data access to the IT department. But as individual data requests from each department…
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Posted by Khyati Agarwal August 31, 2023
Meta Advantage Plus
Posted inAd Platform

Everything you need to know about Meta Advantage +

As many as 4.74 billion people are on social media as of 2022. If that’s not all, research…
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Posted by Khyati Agarwal August 31, 2023
Blog Cover Image Data Silos its issues
Posted inOthers

What are Data Silos and Why are they Bad?

Data is at the centre of all decision-making today. And for good reason. After all, while our gut…
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Posted by Khyati Agarwal August 1, 2023
Blog Cover Image EasyInsights A Sellers Guide to Amazon PPC Metrics
Posted inAd Platform E-Commerce

A Seller’s Guide to Amazon PPC Metrics

Amazon PPC is an effective way for businesses to boost their visibility and sales. In fact, Amazon PPC…
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Posted by Khyati Agarwal August 1, 2023
Blog Cover Image Guide to YouTube Analytics with EasyInsights
Posted inAd Platform Digital Analytics Marketing

The Ultimate Guide to YouTube Analytics

With the sheer vastness of its user base and being a largely free-to-use platform, YouTube is ideal for…
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Posted by Khyati Agarwal August 1, 2023
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Posted inAnalytic Platform

Everything You Need to Know About Data Sampling in GA4

Are you managing a website in 2023? Chances are Google Analytics 4 (GA4) is your go-to data analytics…
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Posted by Khyati Agarwal July 18, 2023
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Posted inBranding Marketing

Beyond Likes & Shares : A Detailed Approach to Measuring Brand Affinity

What is Brand Affinity? Brand affinity refers to the emotional connection and positive association that consumers have with…
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Posted by Khyati Agarwal July 14, 2023
GA4 and Google Marketing Platform
Posted inAd Platform Analytic Platform Digital Analytics

GA4 & the Google Marketing Platform – The Collaboration that Strengthens your Digital Marketing Strategy

There’s been a lot of buzz around GA4 ever since its launch in 2020. This advanced data analytics…
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Posted by Khyati Agarwal July 13, 2023
GA4 is better than Universal Analytics Blog Cover Image
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10 Ways GA4 is Better than UA

1st July 2023 marks the final curtain call for Universal Analytics (UA). And now, marketers have no choice…
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Posted by Khyati Agarwal July 13, 2023

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Delhi
619/2-7, Chattarpur,
Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

Platform

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Delhi
619/2-7, Chattarpur,
Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

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