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Posted inAd Platform Digital Marketing

Understanding Meta’s Andromeda

Meta is changing the advertising game with Andromeda, its next-generation AI-powered ad retrieval engine. Imagine delivering the right…
Continue Reading
Posted by Piyush Gupta October 24, 2025
fix broken data
google ads
Posted inAd Platform

Google Ads Audience Segments – All You Need to Know

In the competitive realm of digital advertising, successful targeting is essential to optimise your return on investment (ROI).…
Read More
Posted by Sonali Arya September 17, 2024
Tracking Pixels
Posted inAnalytic Platform

What Are Tracking Pixels and How Do They Work?

It amazes people how much advertisers seem to know about them. They might show interest in a product…
Read More
Posted by Khyati Agarwal August 14, 2024
View through Attribution
Posted inAttribution Models

What Is View Through Attribution And How Does It Work ?

Measuring ad effectiveness, particularly in brand campaigns with sparse clicks, is inherently complex. Brands are increasingly turning to…
Read More
Posted by Burooj Alam August 13, 2024
Cross-Channel Attribution in GA4
Posted inAttribution Models

A Guide to Cross-Channel Attribution in GA4

Understanding the impact of various marketing channels on customer behavior and sales is crucial for businesses. Cross-channel attribution…
Read More
Posted by Burooj Alam August 13, 2024
Set up CAPI on Shopify
Posted inAd Platform

How to set up Facebook Conversions API on Shopify 

Facebook Conversion API, also known as CAPI, is a tool developed in response to browser-based tracking methods' growing…
Read More
Posted by Burooj Alam August 13, 2024
Meta Pixel Vs. GA4
Posted inAd Platform

Meta Pixel Vs. Google Analytics 4: A Detailed Comparison

In digital marketing, understanding and leveraging data is crucial for success. Two powerful tools that marketers often use…
Read More
Posted by Burooj Alam August 9, 2024
Marketing Attribution for B2B
Posted inAttribution Models

Marketing Attribution for B2B – All You Need to Know

Dreamdata finds that an average B2B buyer has around 31 touchpoints with your brand before they decide to…
Read More
Posted by Khyati Agarwal August 7, 2024
Marketing Attribution to Optimise ROI
Posted inAttribution Models

How to Use Marketing Attribution and Optimize Your ROI

Businesses today use multiple marketing channels to reach their target audience. These channels create numerous touchpoints. The more…
Read More
Posted by Khyati Agarwal July 29, 2024
Attribution Models in GA4
Posted inAnalytic Platform Attribution Models

How to Set Up Attribution Models in GA4: A Step-by-Step Guide

Google Analytics 4 or GA4 is the newest iteration of Google's web analytics platform, it offers advanced features…
Read More
Posted by Burooj Alam July 26, 2024
Facebook Conversions API ( CAPI)
Posted inAd Platform

Meta Conversions API ( CAPI ) – Comprehensive Guide for Performance Marketers

Facebook Conversions API ( CAPI ), is a tool developed in response to browser-based tracking methods' growing limitations…
Read More
Posted by Burooj Alam July 24, 2024
last-click vs data-driven attribution models
Posted inAttribution Models

Last-Click vs Data-Driven Attribution Models: What is Right for Your Brand?

In the world of marketing, attribution models identify and assign credit to the various interactions that contribute to…
Read More
Posted by Burooj Alam July 22, 2024
first-click vs last-click attribution models
Posted inAttribution Models

First-Click or Last-Click Attribution Models: What is Right for Your Marketing Strategy?

Attribution is a critical aspect of digital marketing, enabling businesses to determine which marketing channels and touchpoints contribute…
Read More
Posted by Burooj Alam July 17, 2024

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