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Posted inAnalytic Platform Digital Marketing

Top 5 Audience Segmentation tools to Improve your marketing

In today’s marketing world, sending the same message to everyone no longer works. People expect brands to understand…
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Posted by Himanshu Rahi June 18, 2025
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Images vs Videos in Facebook Ads Format
Posted inAd Platform

Images or Videos for Facebook Ads – Which is Better?

Facebook is the 3rd most visited website after Google and YouTube, with over 2.96 billion active users monthly.…
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Posted by Khyati Agarwal December 29, 2023
Creating Custom GPTs
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A Marketer’s Guide to Custom GPTs by Open AI

It’s been a year since OpenAI first unveiled ChatGPT, a chatbot that can write emails, articles, and even…
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Posted by Khyati Agarwal December 19, 2023
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Posted inAd Platform

X (Twitter) Ad Campaigns – The Most Important Metrics to Track and Optimize

Twitter maintained a top spot on the news last year as reports of Elon Musk acquiring the microblogging…
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Posted by Khyati Agarwal December 7, 2023
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Posted inAnalytic Platform

GA4 Audiences : A Marketer’s Guide

Marketers are well aware that not all their target audiences are built the same. They have distinct preferences…
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Posted by Khyati Agarwal December 6, 2023
Google Ads Performance Max Campaign 3
Posted inAd Platform

Google Ads – Marketer’s Guide to Performance Max Campaigns

Google, the most popular search engine, is also known for its vast advertising network and trailblazing AI applications.…
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Posted by Khyati Agarwal December 6, 2023
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Posted inAd Platform

DV360: The Future of Digital Marketing

Google might have started as a search engine, but it’s safe to say this tech giant has its…
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Posted by Khyati Agarwal December 5, 2023
Video Marketing for Lead Generation 3
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Leveraging Video Marketing for Lead Generation

As of 2023, 91% of businesses use video in their marketing efforts, and a staggering 96% believe it…
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Posted by Khyati Agarwal December 5, 2023
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Posted inMarketing

Farewell to Third-Party Cookies: Refining Retargeting Tactics

Retargeting is a type of advertising where brands serve ads to users who have shown interest in their…
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Posted by Khyati Agarwal December 4, 2023
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Posted inAd Platform

Google Ads & Microsoft Ads:  9 Innovative Tactics for Campaign Success

In the field of digital marketing, staying ahead of the competition requires not only mastering the fundamentals but…
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Posted by Khyati Agarwal November 30, 2023
A Guide to Metrics Layer 4
Posted inDigital Analytics

Guide to Metrics Layer: Your Key to Unlocking Business Insights

As a marketer operating in the digital age, you’re not running your campaigns on a single platform but…
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Posted by Khyati Agarwal November 29, 2023
Segment Exploration in GA4 (2)
Posted inAnalytic Platform Others

Using Segments and Segment Exploration in GA4

Google Analytics 4 (GA4) has an impressive arsenal of analytical features facilitating a microscopic view into your marketing…
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Posted by Khyati Agarwal November 23, 2023
User Lifetime Exploration in GA4 (2)
Posted inAnalytic Platform

User Lifetime Exploration in GA4

All marketers have some recurring questions about their audiences. Some of the questions we ask include: what was…
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Posted by Khyati Agarwal November 20, 2023

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