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Posted inAnalytic Platform Digital Marketing

Top 5 Audience Segmentation tools to Improve your marketing

In today’s marketing world, sending the same message to everyone no longer works. People expect brands to understand…
Continue Reading
Posted by Himanshu Rahi June 18, 2025
fix broken data
third party cookies deprecation
Posted inDigital Analytics Digital Marketing First Party Data

Demise of Third Party Cookies and Its Impact on Marketing

Third-party cookies have long been the backbone of digital marketing, enabling advertisers to track users across websites, deliver…
Read More
Posted by Khyati Agarwal June 6, 2024
reduce churn rate
Posted inDigital Marketing

7 Ways to Reduce Customer Churn Rate

According to Marketing Metrics, you are 60% more likely to sell to your current customers as compared to…
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Posted by Khyati Agarwal June 5, 2024
user segmentation with EasyInsights
Posted inCustomer Data Platform (CDP)

User Segmentation in Marketing – All You Need to Know

Personalization and automation are two essential tenets of the art that is performance marketing. However, one can’t benefit…
Read More
Posted by Khyati Agarwal June 5, 2024
customer 360 by EasyInsights
Posted inCustomer Data Platform (CDP)

Customer 360 : What it is and Why it is Important

Today, the average user is exposed to approximately 10,000 ads every day. Considering this, businesses have to work…
Read More
Posted by Khyati Agarwal June 3, 2024
First Party Data Content Distribution
Posted inCustomer Data Platform (CDP)

How to Implement a First Party Data Driven Approach to Multi-Channel Content Distribution

Multi-channel content distribution is a perfect strategy for growing your reach, boosting customer engagement, and driving conversions through…
Read More
Posted by Khyati Agarwal May 24, 2024
third party cookie loss
Posted inCustomer Data Platform (CDP)

Impact of Third Party Cookie Loss on B2B Marketing

You've probably heard that Google blocked third party cookies for 1% of Chrome users, around 30 million people,…
Read More
Posted by Khyati Agarwal May 24, 2024
first party data onboarding
Posted inCustomer Data Platform (CDP) First Party Data

First Party Data Onboarding – All you Need to Know

Brands have always known the value of first party data. However, their efforts to actually leverage it have…
Read More
Posted by Khyati Agarwal May 3, 2024
First Party Data Strategies for ABM
Posted inCustomer Data Platform (CDP)

First Party Data Strategies to Drive Account-Based Marketing

Come September 2024, third party cookies are officially losing their spot in Google’s cookie jar. Having already commenced…
Read More
Posted by Khyati Agarwal April 18, 2024
First Party Data and Programmatic Advertising
Posted inCustomer Data Platform (CDP)

How Programmatic Advertising Works Without Third Party Cookie?

Programmatic advertising is on every marketer’s roster today. And there’s a good reason for that. Programmatic advertising uses…
Read More
Posted by Khyati Agarwal April 16, 2024
audience suppression with EasyInsights
Posted inCustomer Data Platform (CDP)

Audience Suppression – All You Need to Know

One of the core skills that marketers and advertisers can hone to enhance their effectiveness is the ability…
Read More
Posted by Khyati Agarwal March 27, 2024
Data Clean Rooms
Posted inData Clean Rooms First Party Data

Data Clean Rooms: How it works and its benefits for marketers

The digital advertising landscape is undergoing a radical shift. With user privacy regulations tightening and third-party cookies crumbling,…
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Posted by Piyush Gupta March 27, 2024
First Party Data for e comm
Posted inCustomer Data Platform (CDP) First Party Data

How to use First Party data for your e-commerce brand

Owning Your Future: How First-Party Data Fuels a Thriving E-Commerce Strategy in 2024 and Beyond The winds of…
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Posted by Piyush Gupta February 22, 2024

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