Posted inAd Platform
Google Ads Audience Segments – All You Need to Know
In the competitive realm of digital advertising, successful targeting is essential to optimise your return on investment (ROI).…
Posted inAd Platform
How to set up Facebook Conversions API on Shopify
Facebook Conversion API, also known as CAPI, is a tool developed in response to browser-based tracking methods' growing…
Posted inAd Platform
Meta Pixel Vs. Google Analytics 4: A Detailed Comparison
In digital marketing, understanding and leveraging data is crucial for success. Two powerful tools that marketers often use…
Posted inAd Platform
Facebook Conversions API ( CAPI ) – Comprehensive Guide for Performance Marketers
Facebook Conversions API ( CAPI ), is a tool developed in response to browser-based tracking methods' growing limitations…
Posted inAd Platform
Google Retargeting with First Party Data for E-Commerce Businesses
You must have already heard that only 3% of first-time visitors will likely buy from your website on…
Posted inAd Platform
Google Ads Enhanced Conversion – All You Need to Know
With the implementation of stricter privacy regulations and restrictions on the use of third-party cookies, Google Ads can’t…
Posted inAd Platform Attribution Models
Top 8 Marketing Attribution Tools and Software for 2024
Struggling to track how your marketing efforts fuel your sales pipeline? You're not alone. Only 17% of advertisers…
Posted inAd Platform
A Guide to Social Media Algorithms and How They Work
The algorithm is the invisible hand that guides the virality of content on social media. It is the…
Posted inAd Platform
Microsoft Ads: A Complete Guide for Marketers
Google Ads might hold the majority market share, but it has alternatives you shouldn’t ignore. The most notable…
Posted inAd Platform
Images or Videos for Facebook Ads – Which is Better?
Facebook is the 3rd most visited website after Google and YouTube, with over 2.96 billion active users monthly.…
Posted inAd Platform
X (Twitter) Ad Campaigns – The Most Important Metrics to Track and Optimize
Twitter maintained a top spot on the news last year as reports of Elon Musk acquiring the microblogging…
Posted inAd Platform
Google Ads – Marketer’s Guide to Performance Max Campaigns
Google, the most popular search engine, is also known for its vast advertising network and trailblazing AI applications.…
