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Google Ads Best Practices
Posted inAd Platform

8 Google Ads Best Practices to Increase ROAS

Over 90% of individuals worldwide use Google to answer their questions every single day. With this kind of…
Read More
Posted by Khyati Agarwal October 9, 2024
Frame
Posted inAd Platform

Facebook Event Manager: Everything You Need to Know 

Facebook advertising has an exceptional reach and access to diverse audiences with over 2.8 billion monthly active users.…
Read More
Posted by Khyati Agarwal September 18, 2024
google ads
Posted inAd Platform

Google Ads Audience Segments – All You Need to Know

In the competitive realm of digital advertising, successful targeting is essential to optimise your return on investment (ROI).…
Read More
Posted by Sonali Arya September 17, 2024
Set up CAPI on Shopify
Posted inAd Platform

How to set up Facebook Conversions API on Shopify 

Facebook Conversion API, also known as CAPI, is a tool developed in response to browser-based tracking methods' growing…
Read More
Posted by Burooj Alam August 13, 2024
Meta Pixel Vs. GA4
Posted inAd Platform

Meta Pixel Vs. Google Analytics 4: A Detailed Comparison

In digital marketing, understanding and leveraging data is crucial for success. Two powerful tools that marketers often use…
Read More
Posted by Burooj Alam August 9, 2024
Facebook Conversions API ( CAPI)
Posted inAd Platform

Facebook Conversions API ( CAPI ) – Comprehensive Guide for Performance Marketers

Facebook Conversions API ( CAPI ), is a tool developed in response to browser-based tracking methods' growing limitations…
Read More
Posted by Burooj Alam July 24, 2024
Google Retargeting Ads by EasyInsights
Posted inAd Platform

Google Retargeting with First Party Data for E-Commerce Businesses

You must have already heard that only 3% of first-time visitors will likely buy from your website on…
Read More
Posted by Khyati Agarwal July 1, 2024
Google Ads Enhanced Conversion
Posted inAd Platform

Google Ads Enhanced Conversion – All You Need to Know

With the implementation of stricter privacy regulations and restrictions on the use of third-party cookies, Google Ads can’t…
Read More
Posted by Khyati Agarwal June 24, 2024
Marketing attribution models tools and softwares
Posted inAd Platform Attribution Models

Top 8 Marketing Attribution Tools and Software for 2024

Struggling to track how your marketing efforts fuel your sales pipeline? You're not alone. Only 17% of advertisers…
Read More
Posted by Piyush Gupta February 16, 2024
Social Media Algorithms
Posted inAd Platform

A Guide to Social Media Algorithms and How They Work

The algorithm is the invisible hand that guides the virality of content on social media. It is the…
Read More
Posted by Khyati Agarwal January 17, 2024
Microsoft Ads Marketers Guide
Posted inAd Platform

Microsoft Ads: A Complete Guide for Marketers

Google Ads might hold the majority market share, but it has alternatives you shouldn’t ignore. The most notable…
Read More
Posted by Khyati Agarwal December 29, 2023
Images vs Videos in Facebook Ads Format
Posted inAd Platform

Images or Videos for Facebook Ads – Which is Better?

Facebook is the 3rd most visited website after Google and YouTube, with over 2.96 billion active users monthly.…
Read More
Posted by Khyati Agarwal December 29, 2023

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