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Meta’s Incremental Attribution Explained : How does it work
Posted inAd Platform Digital Marketing

Meta’s Incremental Attribution Explained: How does it work

In the fast-changing world of digital advertising, it’s really important to know how much your ads are actually…
Read More
Posted by Himanshu Rahi April 15, 2025
How to Send Acquisition Events to Meta and Google Ads from Shopify
Posted inAd Platform Tracking

How to Send Shopify Acquisition Events to Meta and Google Ads

In the crowded marketplace of digital advertising, tracking user interactions is essential for optimizing marketing efforts and improving…
Read More
Posted by Sonali Arya April 14, 2025
Meta Updates - Opportunity Score Introduced
Posted inAd Platform Digital Marketing

Meta Updates – Opportunity Score Introduced

If you’re running performance campaigns on Meta, you already know the platform provides a wide array of metrics…
Read More
Posted by Himanshu Rahi April 4, 2025
Meta Integration with GA4
Posted inAd Platform Analytic Platform Marketing

Meta (Facebook) & Google Analytics (GA4) Integration Explained: Benefits, Setup & Considerations

Meta is taking a significant step forward in helping advertisers optimize their campaigns by expanding its integration with…
Read More
Posted by Omsri Bompelli March 19, 2025
Laptop showing Meta Ads using Shopify Data
Posted inAd Platform

How to Use Shopify Data for Meta Ads

Shopify is an easy-to-use platform for starting and running an e-commerce brand. It helps you manage everything in…
Read More
Posted by Sonali Arya March 6, 2025
Google Shopping Ads
Posted inAd Platform

A Marketer’s Guide to Google Shopping Ads

If you’re considering launching a Google Shopping ads campaign and are wondering whether they actually perform, the answer…
Read More
Posted by Khyati Agarwal February 19, 2025
Meta Ad Signals and Audiences
Posted inAd Platform

Unlock Meta Success: Why High-Intent Signals and Audiences Are Non-Negotiable

The world of digital advertising has undergone a seismic shift, and nowhere is this more evident than in…
Read More
Posted by Piyush Gupta February 5, 2025
Facebook Ad for ROAS
Posted inAd Platform

Boost Facebook Ad Performance and ROAS in 2025

Facebook ads are always changing, but one thing stays the same, you need smart strategies to get the…
Read More
Posted by Sonali Arya January 16, 2025
Facebook Ads
Posted inAd Platform

Facebook Ads : Stop Making These 5 Mistakes Today

Are your Facebook Ads not getting the results you were hoping for? You’re not alone. Many brands struggle…
Read More
Posted by Sonali Arya January 15, 2025
Meta Advantage Plus
Posted inAd Platform Beginner's Guide

How to Use Meta Business Manager: A Step-by-Step Guide

Meta Business Manager is a part of Meta Business Suite and acts as your all-in-one hub to securely…
Read More
Posted by Sonali Arya December 16, 2024
Facebook Ads vs Google Ads
Posted inAd Platform

Facebook Ads vs. Google Ads: How to Make the Right Choice for E-Commerce

Choosing the right advertising platform between Google Ads and Facebook Ads is a crucial choice for any brand…
Read More
Posted by Sonali Arya December 13, 2024
x ads
Posted inAd Platform Beginner's Guide

A Complete Guide to X Ads

Although X has courted controversy. it has consistently remained one of the top platforms for netizens to discuss…
Read More
Posted by Khyati Agarwal December 11, 2024

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