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Home » Ad Platform » Page 2
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Posted inAd Platform Digital Marketing

Understanding Meta’s Andromeda

Meta is changing the advertising game with Andromeda, its next-generation AI-powered ad retrieval engine. Imagine delivering the right…
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Posted by Piyush Gupta October 24, 2025
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Posted inAd Platform Marketing

Meta’s Update: A New Way to Test Creatives – From A/B to AI-Led Optimization

For years, marketers have relied on traditional A/B testing in Meta Ads to understand what works - one…
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Posted by Himanshu Rahi October 17, 2025
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Posted inAd Platform Digital Marketing Marketing

How to Connect Website Chats to Campaigns, Ad Sets, and Ads

In the modern digital landscape, website chat has become an essential tool for engaging potential customers instantly. Whether…
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Posted by Piyush Gupta October 16, 2025
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Posted inAd Platform Attribution Models Marketing

Omnichannel Marketing: What it is and why it matters

Imagine you order your favorite drink on the Starbucks app, pay online, and simply pick it up at…
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Posted by Sonali Arya October 16, 2025
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Posted inAd Platform Others

How to track cross selling of Products

Cross-selling is one of the most powerful growth levers for eCommerce and retail businesses. By encouraging customers to…
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Posted by Piyush Gupta October 10, 2025
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Posted inAd Platform Others

How To Connect CTWA Chats to Campaigns, Ad Sets, and Ads

In today’s mobile-first world, Click-to-WhatsApp Ads (CTWA) have become a powerful way to engage potential customers instantly. One…
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Posted by Piyush Gupta October 9, 2025
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Posted inAd Platform Others

Before You Increase Ad Spend, Look at Your Product Feed

When performance drops in Google Shopping or Meta ads, many marketers assume the quick fix is simple: spend…
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Posted by Sonali Arya September 17, 2025
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Posted inAd Platform Digital Marketing Tracking

What is a Conversion adjustment in Google Ads

Tracking conversions in Google Ads is all about knowing which clicks turn into real brand results like sales,…
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Posted by Sonali Arya September 15, 2025
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Posted inAd Platform Digital Marketing

How to optimise your Meta campaigns for Business value (2025)

Marketers love to talk about ROI, but few truly optimise their Meta campaigns for long-term business value. Too…
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Posted by Omsri Bompelli September 8, 2025
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Posted inAd Platform Tracking

How to Use First-Party Events on Meta 

The digital advertising landscape has changed dramatically over the past few years. Between iOS14 updates, third-party cookie deprecation,…
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Posted by Himanshu Rahi September 8, 2025
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Posted inAd Platform

What is Value Optimisation in Meta

Meta has rolled out powerful new features to help advertisers go beyond just counting conversions. Instead of simply…
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Posted by Sonali Arya August 25, 2025
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Posted inAd Platform E-Commerce First Party Data

Activate your First Party data to increase your ROAS for ecommerce

In the current privacy-first marketing world, relying solely on third-party cookies or pixel-based tracking is a losing game.…
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Posted by Himanshu Rahi August 21, 2025

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