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Posted inMarketing

Marketing Efficiency Ratio (MER) vs ROAS: What’s the Difference and Why It Matters

At first glance, they might look similar - but they tell very different stories. Understanding the distinction is…
Continue Reading
Posted by Sonali Arya November 7, 2025
fix broken data
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Posted inMarketing

Marketing Efficiency Ratio (MER) vs ROAS: What’s the Difference and Why It Matters

At first glance, they might look similar - but they tell very different stories. Understanding the distinction is…
Read More
Posted by Sonali Arya November 7, 2025
How to Use UTM Parameters
Posted inOthers

How to Use UTM Parameters to Measure and Improve Campaign Performance

Imagine you just launched a series of email campaigns promoting your new product line. The subject lines are…
Read More
Posted by Sonali Arya November 7, 2025
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Posted inAd Platform Marketing

GA4 Now Supports Cost Data Import from Meta and TikTok Ads

Tired of jumping between ad dashboards, spreadsheets, and reporting tools just to understand where your marketing dollars are…
Read More
Posted by Himanshu Rahi November 3, 2025
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Posted inAd Platform Marketing

Syncing Suppression Audiences Across Ad Platforms: The Key to Smarter Ad Spend

Every marketer knows how important it is to reach the right audience - but what about not reaching…
Read More
Posted by Himanshu Rahi November 3, 2025
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Posted inAttribution Models Tracking

Top Common Marketing Attribution Mistakes

When it comes to advertising, the key is knowing exactly which ads are working. If you track your…
Read More
Posted by Sonali Arya November 3, 2025
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Posted inMarketing Others

Why Most B2B Personalization Fails- And How to Fix It 

The B2B landscape has evolved faster than ever. Buyers today aren’t just looking for information-they’re looking for experiences…
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Posted by Sonali Arya October 31, 2025
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Posted inOthers

Meta’s New Performance Goal: “Maximize ROAS”

In the fast-paced world of digital advertising, the game just changed. Meta’s latest update flips the script from…
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Posted by Himanshu Rahi October 28, 2025
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Posted inAd Platform Digital Marketing Marketing

Meta Andromeda impact on ad strategy

Meta's Andromeda update has introduced significant changes to ad delivery, impacting performance marketers across its ecosystem. While the…
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Posted by Piyush Gupta October 24, 2025
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Posted inAd Platform Digital Marketing

Understanding Meta’s Andromeda

Meta is changing the advertising game with Andromeda, its next-generation AI-powered ad retrieval engine. Imagine delivering the right…
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Posted by Piyush Gupta October 24, 2025
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Posted inOthers

What is App Tracking Transparency

Apple’s App Tracking Transparency (ATT) is a privacy feature that puts you in charge of who can follow…
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Posted by Sonali Arya October 22, 2025
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Posted inMarketing

How AI Is Transforming Omnichannel Support

Imagine this: a customer starts a conversation with a chatbot on your website about a faulty product. The…
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Posted by Sonali Arya October 22, 2025
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Posted inAd Platform Marketing

Meta’s Update: A New Way to Test Creatives – From A/B to AI-Led Optimization

For years, marketers have relied on traditional A/B testing in Meta Ads to understand what works - one…
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Posted by Himanshu Rahi October 17, 2025

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Marketing Efficiency Ratio (MER) vs ROAS: What’s the Difference and Why It Matters

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