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Home » Marketing
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Posted inAd Platform Marketing

Why Enhanced Conversions in Google Ads Are Great – But Not Enough to Scale Quality Leads

Enhanced Conversions Google Ads is one of the most important tracking upgrades Google has released in recent years.If…
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Posted by Piyush Gupta January 13, 2026
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Posted inMarketing Others

Why Your CEP or Marketing Automation Isn’t Delivering – and How to Power It with Clean Behavioral Data.

In today’s customer-centric world, Customer Engagement Platforms (CEPs) and Marketing Automation systems are essential tools in every marketer’s…
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Posted by Himanshu Rahi January 9, 2026
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Posted inAd Platform Marketing

Why Meta Advantage+ and Google PMax Are Learning from Junk Data – and How to Feed Them Clean Signals

Automation-powered campaign types like Meta Advantage+ and Google Performance Max (PMax) promise big wins: broader reach, creative mix…
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Posted by Himanshu Rahi December 17, 2025
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Posted inMarketing Others Tracking

Why Marketers Are Still Fixing Tracking Instead of Scaling Campaigns and How to Automate Data Reliability

Marketing teams used to spend their time iterating creatives and scaling winning funnels. Today, too many are trapped…
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Posted by Sonali Arya December 16, 2025
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Posted inMarketing Others

Why Match Rates Keep Falling and How to Improve Audience Precision with Better Data Hygiene

Match rates play a crucial role in how well platforms like Meta, Google, and CRM tools can recognize…
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Posted by Sonali Arya December 15, 2025
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Posted inMarketing Tracking

Server-Side Tracking Explained: GTM vs. True Server-Side Tracking

As privacy regulations tighten and browsers limit cookies, marketers face increasing challenges in tracking users accurately. Traditional client-side…
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Posted by Piyush Gupta December 9, 2025
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Posted inMarketing Tracking

Contextual Targeting In Advertising: Reaching Audiences Without Cookies

Digital advertising is going through one of its biggest shifts ever. With browsers phasing out third-party cookies and…
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Posted by Sonali Arya December 4, 2025
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Posted inMarketing

Understanding Meta’s EMQ- Simplifying AI in Advertising

Artificial Intelligence is transforming the way digital advertising works - making campaigns smarter, faster, and more efficient. One…
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Posted by Sonali Arya November 14, 2025
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Posted inMarketing Others

The Explore–Exploit Cycle of Meta’s Algorithm

Ever noticed how your Meta Ads performance can feel like a roller coaster? One week, your ROAS is…
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Posted by Sonali Arya November 13, 2025
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Posted inMarketing

Marketing Efficiency Ratio (MER) vs ROAS: What’s the Difference and Why It Matters

At first glance, they might look similar - but they tell very different stories. Understanding the distinction is…
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Posted by Sonali Arya November 7, 2025
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Posted inAd Platform Marketing

GA4 Now Supports Cost Data Import from Meta and TikTok Ads

Tired of jumping between ad dashboards, spreadsheets, and reporting tools just to understand where your marketing dollars are…
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Posted by Himanshu Rahi November 3, 2025
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Posted inAd Platform Marketing

Syncing Suppression Audiences Across Ad Platforms: The Key to Smarter Ad Spend

Every marketer knows how important it is to reach the right audience - but what about not reaching…
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Posted by Himanshu Rahi November 3, 2025

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