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Home » Marketing
fix broken data
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Posted inAd Platform Marketing

Why Meta Advantage+ and Google PMax Are Learning from Junk Data – and How to Feed Them Clean Signals

Automation-powered campaign types like Meta Advantage+ and Google Performance Max (PMax) promise big wins: broader reach, creative mix…
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Posted by Himanshu Rahi December 17, 2025
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Posted inMarketing Others Tracking

Why Marketers Are Still Fixing Tracking Instead of Scaling Campaigns and How to Automate Data Reliability

Marketing teams used to spend their time iterating creatives and scaling winning funnels. Today, too many are trapped…
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Posted by Sonali Arya December 16, 2025
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Posted inMarketing Others

Why Match Rates Keep Falling and How to Improve Audience Precision with Better Data Hygiene

Match rates play a crucial role in how well platforms like Meta, Google, and CRM tools can recognize…
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Posted by Sonali Arya December 15, 2025
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Posted inMarketing Tracking

Server-Side Tracking Explained: GTM vs. True Server-Side Tracking

As privacy regulations tighten and browsers limit cookies, marketers face increasing challenges in tracking users accurately. Traditional client-side…
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Posted by Piyush Gupta December 9, 2025
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Posted inMarketing Tracking

Contextual Targeting In Advertising: Reaching Audiences Without Cookies

Digital advertising is going through one of its biggest shifts ever. With browsers phasing out third-party cookies and…
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Posted by Sonali Arya December 4, 2025
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Posted inMarketing

Understanding Meta’s EMQ- Simplifying AI in Advertising

Artificial Intelligence is transforming the way digital advertising works - making campaigns smarter, faster, and more efficient. One…
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Posted by Sonali Arya November 14, 2025
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Posted inMarketing Others

The Explore–Exploit Cycle of Meta’s Algorithm

Ever noticed how your Meta Ads performance can feel like a roller coaster? One week, your ROAS is…
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Posted by Sonali Arya November 13, 2025
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Posted inMarketing

Marketing Efficiency Ratio (MER) vs ROAS: What’s the Difference and Why It Matters

At first glance, they might look similar - but they tell very different stories. Understanding the distinction is…
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Posted by Sonali Arya November 7, 2025
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Posted inAd Platform Marketing

GA4 Now Supports Cost Data Import from Meta and TikTok Ads

Tired of jumping between ad dashboards, spreadsheets, and reporting tools just to understand where your marketing dollars are…
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Posted by Himanshu Rahi November 3, 2025
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Posted inAd Platform Marketing

Syncing Suppression Audiences Across Ad Platforms: The Key to Smarter Ad Spend

Every marketer knows how important it is to reach the right audience - but what about not reaching…
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Posted by Himanshu Rahi November 3, 2025
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Posted inMarketing Others

Why Most B2B Personalization Fails- And How to Fix It 

B2B brands have invested millions into personalization - intent data tools, ABM platforms, predictive scoring, customer data pipelines,…
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Posted by Sonali Arya October 31, 2025
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Posted inAd Platform Digital Marketing Marketing

Meta Andromeda impact on ad strategy

Meta's Andromeda update has introduced significant changes to ad delivery, impacting performance marketers across its ecosystem. While the…
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Posted by Piyush Gupta October 24, 2025

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Alt-f, Sector142, Noida 201304

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