EasyInsights

A Complete Guide to Connect Tableau with PostgreSQL

Many organizations store their data on PostgreSQL Servers depending on the use case. Visualizing this data can be very beneficial in gathering important insights that can aid in objective decision-making in the organization. Tableau is an excellent Business Intelligence tool for visualizing data stored in PostgreSQL Server.

Piyush Gupta October 27, 2022

Digital Analytics

Establishing First Party Data Strategies

The marketing environment is changing as brands struggle to understand the phasing out of third-party cookies. Third-party data and cookies may soon be a thing of the past due to the growing emphasis on privacy and data legislation. We, marketers, are concerned about how to manage our retargeting campaigns and other cookie-reliant marketing initiatives.

Piyush Gupta October 12, 2022

Attribution Models Digital Analytics

Everything You Need To Know About Marketing Attribution Models

Have you ever wondered how a customer decides to buy your product or service? Is it a single,…

Piyush Gupta October 7, 2022

Analytic Platform

Google Analytics 4 vs. Adobe Analytics: Which one should you choose?

In today's world, finding a company that doesn't have a digital presence is difficult. It is critical that you use analytics solutions to measure your company's performance and improve your digital channels. Google Analytics 4 and Adobe Analytics are the most widely used analytics tools and choosing between them can be difficult for many businesses. While both programs collect data from your website and web traffic, they do so in very different ways. In this post, we'll learn about and compare the two most popular analytics tools, Google Analytics 4 vs Adobe Analytics, to help you decide which is best for your business.

Piyush Gupta October 4, 2022

BI Tools

The Best Way to Make Your Google Data Studio Run Faster

You might use Google Data Studio to create reports and dashboards for your clients or yourself. Data Studio…

Piyush Gupta September 28, 2022

SEO

Top 6 SEO Metrics You Need To Track

Monitoring the SEO metrics is crucial to ensure that your efforts are effective. Due to this, your system for tracking SEO performance needs to be more unified. We'll show you which SEO indicators are the most crucial to track in this article.

Piyush Gupta September 27, 2022

Digital Analytics

Everything To Know About Structured Data: Agency Version

Structured Data is information (data) that is organized (structured). This data has a well-defined structure and conforms to…

Piyush Gupta September 22, 2022

Branding

Building Brand Awareness: Here’s everything you need to know

What is Brand Awareness? Brand awareness measures how well your target audience can recognize and understand your brand.…

Piyush Gupta September 22, 2022

SEO

Top 9 Google SEO Ranking Factors

The field of search engine optimization is ever-changing. For instance, Google frequently modifies the algorithm that determines when,…

Piyush Gupta September 20, 2022

Marketing

Everything You Need to Know about Customer Journey Mapping

A great customer experience (CX) is a top priority for every business seeking true success in today's customer-centric market. Walking in their shoes and documenting every interaction a user has with a brand is one of the best ways to get to know your target audience. The customer journey map is useful in this situation.

Piyush Gupta September 15, 2022

Marketing

5 Tasks to Outsource as Affiliate Marketers

A massive list of tasks for emerging and established affiliate marketers needs to be made regularly. Some of these tasks take several hours daily. The gripping necessity is that losing hold on any one of these can cost the online business.

Piyush Gupta September 2, 2022

A Marketer’s Guide to Google Shopping Ads

A Complete Guide to Connect Tableau with PostgreSQL

Establishing First Party Data Strategies

Everything You Need To Know About Marketing Attribution Models

Google Analytics 4 vs. Adobe Analytics: Which one should you choose?

The Best Way to Make Your Google Data Studio Run Faster

Top 6 SEO Metrics You Need To Track

Everything To Know About Structured Data: Agency Version

Building Brand Awareness: Here’s everything you need to know

Top 9 Google SEO Ranking Factors

Everything You Need to Know about Customer Journey Mapping

5 Tasks to Outsource as Affiliate Marketers

The Relevance of Composable CDPs – Marketer’s POV

What Is Data Activation?

Google’s Third-Party Cookie Purge: Its time for Cookieless Marketing

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