EasyInsights - Page 13 of 21 - Uncover Growth in Digital Marketing Data

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Digital Marketing Tracking

Which Conversion tracking method works best for PPC Campaigns.

Running paid ads without conversion tracking is like driving with your eyes closed. You're spending money, but you…

Himanshu Rahi April 28, 2025

GA4 VS UA

Analytic Platform BI Tools Digital Analytics

Creating UA Basic Reports in GA4

Are you struggling to understand the differences between Universal Analytics and GA4? As Google continues to update its…

Piyush Gupta February 28, 2023

data pipeline BI

Issues with Inefficient Power BI Data Pipelines

Data shapes a business. Be it measuring performance, fine-tuning strategy, or making decisions. This is why organizations invest…

Piyush Gupta February 21, 2023

GA4 for landing pages

Analytic Platform

Complete Guide To Building A Google Analytics 4 Landing Page Report

We used to open Behavior reports > Site Content > Landing Pages in Universal Analytics (UA). The UA…

Piyush Gupta February 20, 2023

AD spam blog

Marketing Others

Google Search’s New Spam Policy : Nov’22

Google has added a new spam policy to its search spam policies at the end of November 2022,…

Piyush Gupta February 20, 2023

GA 4 API

Analytic Platform

Overcoming Limitations of Google Analytics 4 API Quotas with EasyInsights

No, you’re not alone if you see the "Data Set Configuration Error" pop-up every time you work on…

Piyush Gupta February 12, 2023

critical trends

Underrated yet critical trends in advertising for 2023

Are you having trouble understanding how your marketing is performing in the current market? You may be relieved…

Piyush Gupta February 2, 2023

amc in ga4

Analytic Platform Attribution Models

Attribution Model Comparison In Google Analytics 4

The average buyer runs several searches and views multiple ads before actually purchasing a product online. Does it…

Piyush Gupta January 24, 2023

chat gpt

SEO

ChatGPT for SEO: 20 Ways to Leverage ChatGPT in Your SEO Activities

ChatGPT by OpenAI is the latest in the line of Artificial Intelligence tools everyone on the Internet is…

Piyush Gupta January 16, 2023

dd ms

6 Data-Driven Marketing Strategies That Are A Game-Changer

Data can become your most valuable marketing resource. You can create scalable, repeatable marketing processes with the right…

Piyush Gupta January 4, 2023

ROAS

Digital Analytics

Here’s why ROAS shouldn’t be the only focus of modern-day marketers

Marketing is one of the roles that is adapting the fastest, particularly digital advertising, media buying, and performance…

Piyush Gupta December 30, 2022

Programmatic Advertising: How It Works & Why It Matters

Programmatic Advertising: How It Works & Why it Matters

Meta Integration with GA4

Meta (Facebook) & Google Analytics (GA4) Integration Explained: Benefits, Setup & Considerations

composable cdp easyinsights

The Relevance of Composable CDPs – Marketer’s POV