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Posted inMarketing

Understanding Meta’s EMQ- Simplifying AI in Advertising

Artificial Intelligence is transforming the way digital advertising works - making campaigns smarter, faster, and more efficient. One…
Continue Reading
Posted by Sonali Arya November 14, 2025
fix broken data
last-click vs data-driven attribution models
Posted inAttribution Models

Last-Click vs Data-Driven Attribution Models: What is Right for Your Brand?

In the world of marketing, attribution models identify and assign credit to the various interactions that contribute to…
Read More
Posted by Burooj Alam July 22, 2024
first-click vs last-click attribution models
Posted inAttribution Models

First-Click or Last-Click Attribution Models: What is Right for Your Marketing Strategy?

Attribution is a critical aspect of digital marketing, enabling businesses to determine which marketing channels and touchpoints contribute…
Read More
Posted by Burooj Alam July 17, 2024
Time Decay Attribution in Marketing
Posted inAttribution Models

When and How to Use Time Decay Attribution Model in Marketing

The customer journey is rarely linear, often involving multiple channels. Time Decay Attribution model operates on the principle…
Read More
Posted by Burooj Alam July 15, 2024
Data driven marketing attribution EasyInsights
Posted inAd Platform Attribution Models

When and How to Use Data-Driven Attribution Model in Marketing

In today’s multi-channel marketing world, every click, view, and interaction tells a story - but not all stories…
Read More
Posted by Burooj Alam July 15, 2024
Position-Based Marketing Attribution EasyInsights
Posted inAttribution Models

When and How to Use Position-Based Attribution Model in Marketing

In today’s multi-channel marketing landscape, every customer journey is a story - and knowing which touchpoints truly drive…
Read More
Posted by Burooj Alam July 3, 2024
Google Retargeting Ads by EasyInsights
Posted inAd Platform

Google Retargeting with First Party Data for E-Commerce Businesses

You must have already heard that only 3% of first-time visitors will likely buy from your website on…
Read More
Posted by Khyati Agarwal July 1, 2024
Data Enrichment by EasyInsights
Posted inCustomer Data Platform (CDP)

Using Data Enrichment to Improve Marketing Performance

Data enrichment involves augmenting the quality of existing customer data by integrating newer data from additional sources. It…
Read More
Posted by Khyati Agarwal July 1, 2024
CRMs vs CDPs
Posted inCustomer Data Platform (CDP)

CRMs Vs CDPs – The Better Option for Your Business

A survey conducted by Gartner revealed that only 14% of businesses have achieved a functional customer-360, while a…
Read More
Posted by Khyati Agarwal July 1, 2024
linear attribution models in marketing
Posted inAttribution Models

When and How to Use Linear Attribution in Marketing

Understanding the impact of each interaction in the customer journey is essential for optimizing campaigns and maximizing ROI.…
Read More
Posted by Burooj Alam June 28, 2024
first-click attribution by EasyInsights
Posted inAttribution Models

First Click Attribution Model : How to Optimize Brand Awareness

In the world of marketing, attribution is the process of identifying and assigning credit to the various interactions…
Read More
Posted by Burooj Alam June 28, 2024
data warehouses vs CDPs
Posted inCustomer Data Platform (CDP)

Data Warehouses Vs CDPs – Who Wins and Why?

With the introduction of more effective data activation solutions like Reverse ETL, the debate around Customer Data Platforms…
Read More
Posted by Khyati Agarwal June 27, 2024
Google Ads Enhanced Conversion
Posted inAd Platform

Google Ads Enhanced Conversion – All You Need to Know

In 2025, as third-party cookies are being deprecated and data privacy regulations like GDPR and CCPA are more…
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Posted by Khyati Agarwal June 24, 2024

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