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Posted inDigital Analytics Others

Understanding GCLID, WBRAID, and GBRAID: How Google Is Adapting to iOS Privacy Changes

With Apple's introduction of App Tracking Transparency (ATT) and the increasing focus on user privacy in recent years,…
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Posted by Himanshu Rahi May 16, 2025
fix broken data
GA4 page time tracking
Posted inAnalytic Platform

Tracking Page Time in GA4

Are you interested in tracking how long visitors spend on your website? Google Analytics 4 (GA4) and Google…
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Posted by Piyush Gupta April 11, 2023
PPC Reporting
Posted inDigital Analytics

Ultimate Guide To PPC Reporting : Analyse, Act and Succeed

More than 4.5 billion users are actively using Google search and different social media platforms. That is why…
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Posted by Piyush Gupta April 11, 2023
view in GA4
Posted inAnalytic Platform

Creating a View in GA4

Did you migrate to Google Analytics 4 (GA4) property recently? You are not alone if you cannot find…
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Posted by Piyush Gupta March 31, 2023
Standard GA4 reports
Posted inAnalytic Platform

Learn to Use Standard Reports of GA4

With Google Analytics 4, Google has changed how marketers and website owners track user behavior and traffic. Users…
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Posted by Piyush Gupta March 31, 2023
acquistion report GA4 vs UA
Posted inAnalytic Platform

What’s new in the Acquisition Report – GA4

Google will finally close the lid on Universal Analytics (UA) in July 2023. That leaves marketers and data…
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Posted by Piyush Gupta March 31, 2023
marketing mix model
Posted inDigital Analytics Digital Marketing

Marketing Mix Modelling: A Comprehensive Guide

Did advertising bring more customers? Should you invest more in social media or email campaigns? Which channels work…
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Posted by Piyush Gupta March 24, 2023
SEO using google trends 1
Posted inMarketing Others SEO

6 Ways To Use Google Trends For SEO & Content Marketing

Google Trends is a surprisingly helpful tool for keyword research, especially when using advanced search options that are…
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Posted by Piyush Gupta March 14, 2023
SCROLL tracking
Posted inAnalytic Platform

Tracking Scroll Percentage in GA4 & How Marketers can Leverage it

Are you using Google Analytics 4 to track your website's performance and engagement? If so, you may already…
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Posted by Piyush Gupta February 28, 2023
GA4 VS UA
Posted inAnalytic Platform BI Tools Digital Analytics

Creating UA Basic Reports in GA4

Are you struggling to understand the differences between Universal Analytics and GA4? As Google continues to update its…
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Posted by Piyush Gupta February 28, 2023
data pipeline BI
Posted inBI Tools

Issues with Inefficient Power BI Data Pipelines

Data shapes a business. Be it measuring performance, fine-tuning strategy, or making decisions. This is why organizations invest…
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Posted by Piyush Gupta February 21, 2023
GA4 for landing pages
Posted inAnalytic Platform

Complete Guide To Building A Google Analytics 4 Landing Page Report

We used to open Behavior reports > Site Content > Landing Pages in Universal Analytics (UA). The UA…
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Posted by Piyush Gupta February 20, 2023
AD spam blog
Posted inMarketing Others

Google Search’s New Spam Policy : Nov’22

Google has added a new spam policy to its search spam policies at the end of November 2022,…
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Posted by Piyush Gupta February 20, 2023

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619/2-7, Chattarpur,
Delhi, 110074

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Alt-f, Sector142, Noida 201304

Platform

  • Data Activation
  • Data Enrichment
  • Pricing

Solution

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  • Server to Server Integration

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Delhi
619/2-7, Chattarpur,
Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

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