Posted inSEO What is Generative Engine Optimisation (GEO) Ever get that déjà vu feeling when you type a question into ChatGPT, Perplexity, or Google, and the… Posted by Sonali Arya September 1, 2025
Posted inMarketing What Is Data Activation? Imagine having all the customer data you need - but not being able to use it. That’s the… Posted by Khyati Agarwal January 25, 2024
Posted inBI Tools Google BigQuery for Marketers: A Comprehensive Overview Tools like spreadsheets work great if you want to create pivot tables, build basic calculations, and visualize your… Posted by Khyati Agarwal January 17, 2024
Posted inAd Platform A Guide to Social Media Algorithms and How They Work The algorithm is the invisible hand that guides the virality of content on social media. It is the… Posted by Khyati Agarwal January 17, 2024
Posted inMarketing Google’s Third-Party Cookie Purge: Its time for Cookieless Marketing Google’s Purging of Third-Party Cookies - All Updates The anticipated removal of third-party cookies by Google has commenced.… Posted by Khyati Agarwal January 11, 2024
Posted inAd Platform Microsoft Ads: A Complete Guide for Marketers Google Ads might hold the majority market share, but it has alternatives you shouldn’t ignore. The most notable… Posted by Khyati Agarwal December 29, 2023
Posted inAd Platform Images or Videos for Facebook Ads – Which is Better? Facebook is the 3rd most visited website after Google and YouTube, with over 2.96 billion active users monthly.… Posted by Khyati Agarwal December 29, 2023
Posted inOthers A Marketer’s Guide to Custom GPTs by Open AI It’s been a year since OpenAI first unveiled ChatGPT, a chatbot that can write emails, articles, and even… Posted by Khyati Agarwal December 19, 2023
Posted inAd Platform X (Twitter) Ad Campaigns – The Most Important Metrics to Track and Optimize Twitter maintained a top spot on the news last year as reports of Elon Musk acquiring the microblogging… Posted by Khyati Agarwal December 7, 2023
Posted inAnalytic Platform GA4 Audiences : A Marketer’s Guide Marketers are well aware that not all their target audiences are built the same. They have distinct preferences… Posted by Khyati Agarwal December 6, 2023
Posted inAd Platform Google Ads – Marketer’s Guide to Performance Max Campaigns Google, the most popular search engine, is also known for its vast advertising network and trailblazing AI applications.… Posted by Khyati Agarwal December 6, 2023
Posted inAd Platform DV360: The Future of Digital Marketing Google might have started as a search engine, but it’s safe to say this tech giant has its… Posted by Khyati Agarwal December 5, 2023
Posted inMarketing Leveraging Video Marketing for Lead Generation As of 2023, 91% of businesses use video in their marketing efforts, and a staggering 96% believe it… Posted by Khyati Agarwal December 5, 2023