Posted inDigital Marketing HubSpot How to Send Lead Data From HubSpot to Meta & Google Ads HubSpot is a popular marketing platform that helps brands manage leads, automate campaigns, and track customer interactions. Meta… Posted by Sonali Arya April 1, 2025
Posted inAnalytic Platform Actionable Tips to Master GA4 Dimensions & Metrics Metrics and dimensions are the foundation of every report and analysis in GA4. GA4 (Google Analytics 4) appears… Posted by Piyush Gupta December 14, 2022
Posted inAnalytic Platform Everything To Know About GA4’s New Metrics And Dimensions In 2020, Google Analytics' latest version, GA4, was announced as the default when creating a new property and… Posted by Piyush Gupta December 14, 2022
Posted inDigital Analytics Ad hoc Reporting – Agency Version How much data is too much for data-driven marketing? 53% of marketing professionals believe that there is no… Posted by Piyush Gupta November 29, 2022
Posted inBranding Others Client Retention: 8 Proven Ways to Keep Clients Around Longer client retention You’ve heard time and again how acquiring new customers costs more than retaining existing ones. And… Posted by Piyush Gupta November 29, 2022
Posted inAd Platform Understanding LinkedIn Page Analytics: Agency’s Perspective. The LinkedIn metrics you should track are determined by your marketing objectives. Keep an eye on updated analytics, for example, if your brand is attempting to engage new audiences through published posts. Track the analytics of your followers and visitors if you want to increase brand awareness on this platform. Posted by Piyush Gupta November 14, 2022
Posted inBranding Complete Guide to Measure the Impact of Brand Campaigns Maintaining a strong brand has never been easy. With the explosion of digital touchpoints and less predictable ways of customer behaviour, creating a brand campaign and measuring its impact have become even more challenging. It’s necessary to measure the impact of brand campaigns to find specific ways to optimize the ROI on your marketing budget. Posted by Piyush Gupta November 11, 2022
Posted inAnalytic Platform New things that can be done via Google Analytics 4 (GA4) Google Analytics4 with machine learning at its core provides you with a holistic understanding of your customers across devices and platforms. It is more focused on the user's privacy, you can trust Analytics even if industry developments like cookie and identifier limits leave gaps in your data. Posted by Piyush Gupta November 4, 2022
Posted inBI Tools Others 3 Ways to Connect Looker Studio with Postgres Many organizations store their data on PostgreSQL Servers depending on the use case. Visualizing this data can be very beneficial in gathering important insights that can aid in objective decision-making in the organization. Google Data Studio is an excellent Business Intelligence tool for visualizing data stored in PostgreSQL Server. Posted by Piyush Gupta November 2, 2022
Posted inBI Tools Others 3 Ways to Connect Power BI with Postgres Many organizations store their data on PostgreSQL Servers depending on the use case. Visualizing this data can be very beneficial in gathering important insights that can aid in objective decision-making in the organization. Microsoft Power BI is an excellent Business Intelligence tool for visualizing data stored in PostgreSQL Server. Posted by Piyush Gupta October 28, 2022
Posted inBI Tools Others A Complete Guide to Connect Tableau with PostgreSQL Many organizations store their data on PostgreSQL Servers depending on the use case. Visualizing this data can be very beneficial in gathering important insights that can aid in objective decision-making in the organization. Tableau is an excellent Business Intelligence tool for visualizing data stored in PostgreSQL Server. Posted by Piyush Gupta October 27, 2022
Posted inDigital Analytics Establishing First Party Data Strategies The marketing environment is changing as brands struggle to understand the phasing out of third-party cookies. Third-party data and cookies may soon be a thing of the past due to the growing emphasis on privacy and data legislation. We, marketers, are concerned about how to manage our retargeting campaigns and other cookie-reliant marketing initiatives. Posted by Piyush Gupta October 12, 2022
Posted inAttribution Models Digital Analytics Everything You Need To Know About Marketing Attribution Models Have you ever wondered how a customer decides to buy your product or service? Is it a single,… Posted by Piyush Gupta October 7, 2022