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Home » Page 17
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Posted inAd Platform Digital Marketing Marketing

Meta Andromeda impact on ad strategy

Meta's Andromeda update has introduced significant changes to ad delivery, impacting performance marketers across its ecosystem. While the…
Continue Reading
Posted by Piyush Gupta October 24, 2025
fix broken data
Data Democratization 2
Posted inMarketing

Data Democratization : Everything You Need to Know

Businesses have traditionally limited data access to the IT department. But as individual data requests from each department…
Read More
Posted by Khyati Agarwal August 31, 2023
Meta Advantage Plus
Posted inAd Platform

Everything you need to know about Meta Advantage +

As many as 4.74 billion people are on social media as of 2022. If that’s not all, research…
Read More
Posted by Khyati Agarwal August 31, 2023
Blog Cover Image Data Silos its issues
Posted inOthers

What are Data Silos and Why are they Bad?

Data is at the centre of all decision-making today. And for good reason. After all, while our gut…
Read More
Posted by Khyati Agarwal August 1, 2023
Blog Cover Image EasyInsights A Sellers Guide to Amazon PPC Metrics
Posted inAd Platform E-Commerce

A Seller’s Guide to Amazon PPC Metrics

Amazon PPC is an effective way for businesses to boost their visibility and sales. In fact, Amazon PPC…
Read More
Posted by Khyati Agarwal August 1, 2023
Blog Cover Image Guide to YouTube Analytics with EasyInsights
Posted inAd Platform Digital Analytics Marketing

The Ultimate Guide to YouTube Analytics

With the sheer vastness of its user base and being a largely free-to-use platform, YouTube is ideal for…
Read More
Posted by Khyati Agarwal August 1, 2023
1200x628 1
Posted inAnalytic Platform

Everything You Need to Know About Data Sampling in GA4

Are you managing a website in 2023? Chances are Google Analytics 4 (GA4) is your go-to data analytics…
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Posted by Khyati Agarwal July 18, 2023
1200x628
Posted inBranding Marketing

Beyond Likes & Shares : A Detailed Approach to Measuring Brand Affinity

What is Brand Affinity? Brand affinity refers to the emotional connection and positive association that consumers have with…
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Posted by Khyati Agarwal July 14, 2023
GA4 and Google Marketing Platform
Posted inAd Platform Analytic Platform Digital Analytics

GA4 & the Google Marketing Platform – The Collaboration that Strengthens your Digital Marketing Strategy

There’s been a lot of buzz around GA4 ever since its launch in 2020. This advanced data analytics…
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Posted by Khyati Agarwal July 13, 2023
GA4 is better than Universal Analytics Blog Cover Image
Posted inAnalytic Platform Digital Analytics

10 Ways GA4 is Better than UA

1st July 2023 marks the final curtain call for Universal Analytics (UA). And now, marketers have no choice…
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Posted by Khyati Agarwal July 13, 2023
Email Marketing for B2B SaaS Outbound Channel for Large Enterprises
Posted inEmail Marketing Lead Generation

Lead Generation with Email Marketing – A Guide for B2B SaaS Companies

Outbound marketing is the preferred approach for marketers at early-stage startups because of two simple facts - Firstly,…
Read More
Posted by Khyati Agarwal July 5, 2023
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Posted inOthers

Google BARD – Everything you need to know + Google Bard Vs. Chat GPT

Artificial Intelligence is the talk of the town today. And it’s not just a passing trend. This disruptive…
Read More
Posted by Piyush Gupta June 5, 2023
Events in GA4
Posted inAnalytic Platform

Events in GA4: Everything You Need to Know

Google Analytics 4, or GA4, officially replaced Universal Analytics (UA) as of October last year. And come July…
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Posted by Piyush Gupta June 2, 2023

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619/2-7, Chattarpur,
Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

Platform

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Solution

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Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

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