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Posted inDigital Marketing Tracking

Which Conversion tracking method works best for PPC Campaigns.

Running paid ads without conversion tracking is like driving with your eyes closed. You're spending money, but you…
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Posted by Himanshu Rahi April 28, 2025
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Posted inDigital Analytics Marketing

EasyInsights for Seamless Server-to-Server Integration

Source Chaos. Chaos is the constant thing in the world, one part or the other always remains in…
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Posted by Piyush Gupta April 13, 2021
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Posted inE-Commerce Marketing

Return to Origin (RTO): Why is it a Crucial Metric for E-Commerce Businesses

Just getting a new order on your eCommerce website does not equate to a successful sale. The product…
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Posted by Piyush Gupta February 18, 2021
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Posted inAd Platform Analytic Platform Digital Analytics

Removing FBCLID from Google Analytics (GA4) Reports

If you routinely run Facebook campaigns and track your website traffic through Google Analytics, chances are, you have…
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Posted by Piyush Gupta February 15, 2021
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Posted inAd Platform Digital Analytics

Apple’s iOS 14 Update: Its Impact on Facebook Ad Performance

Apple and Facebook are fighting again, and this fight might just end up changing the entire landscape of…
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Posted by Piyush Gupta January 27, 2021
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Posted inDigital Analytics Marketing

Calculating CLTV: Why is it an Important Metric?

Acquiring a new customer can be 5 to 25 times more expensive than retaining an existing one, which…
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Posted by Piyush Gupta January 25, 2021
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Posted inDigital Analytics

Data Stitching Explained: 3 Powerful Use Cases of Stitching Data at the User-Level

Understanding marketing data is the first step towards building innovative and powerful campaigns. As a marketer, you need…
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Posted by Piyush Gupta January 22, 2021
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Posted inAd Platform Digital Analytics

GA4: New Predictive Capabilities in Google Analytics 4

Ever since its launch in 2019, Google Analytics App + Web is focused on refining predictive capabilities to…
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Posted by Piyush Gupta November 17, 2020
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Posted inAnalytic Platform

Limited Number of Ads on Facebook Ad Account? New Update coming in Feb’21

For digital marketers monitoring the latest Facebook update to remain current with the developments from the popular SM…
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Posted by Piyush Gupta November 17, 2020
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Posted inAnalytic Platform Digital Analytics

Resolving Data Sampling and Data Latency Issues in Google Analytics

Google Analytics is used by over 87 percent of the top 10,000 websites online. It is unarguably the…
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Posted by Piyush Gupta November 6, 2020
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Posted inAnalytic Platform Digital Analytics Marketing

Step-by-Step Guide to Import Cost Data into Google Analytics

While Google Analytics has an in-built integration with Google Ads, it doesn’t integrate automatically with other ad networks…
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Posted by Piyush Gupta October 29, 2020
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Posted inAnalytic Platform Digital Analytics Marketing

The Ultimate Guide to Successfully Integrate Your CRM With Google Analytics

In order to get a truly unified view of your company's marketing and sales performance, you need to…
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Posted by Piyush Gupta October 29, 2020
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Posted inAnalytic Platform Digital Analytics Marketing

The Best Way to Export Raw Data from Google Analytics

Exporting and accessing raw user-level data from Google Analytics is extremely tricky since the tool only gives you…
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Posted by Piyush Gupta October 29, 2020

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