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Posted inDigital Analytics Others

Understanding GCLID, WBRAID, and GBRAID: How Google Is Adapting to iOS Privacy Changes

With Apple's introduction of App Tracking Transparency (ATT) and the increasing focus on user privacy in recent years,…
Continue Reading
Posted by Himanshu Rahi May 16, 2025
fix broken data
5803496 scaled
Posted inAd Platform Analytic Platform

Fixing (Not Set) Value for Google Ads in Google Analytics Report

Have you found ‘Not Set’ value in your Google Analytics results, and it has left you puzzled? The ‘Not Set’ Value result instead of an actual value indicates that Google could not extract data for this value or be unable to read it. This is a crucial missing piece in the puzzle for the marketing team because you won't be able to analyse this number or gain any insight from it.
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Posted by Piyush Gupta February 18, 2022
GoogleAds Infography
Posted inAd Platform Digital Analytics

Google Ads Metrics A Digital Marketer Should Be Tracking

Whether you are new to the world of digital marketing working with the Google Ads platform, the mentioned metrics can be the core of your next meeting with the boss.
Read More
Posted by Piyush Gupta February 11, 2022
How to define Quality User to Optimize E Commerce Campaigns and Boost Sales 3 1
Posted inAd Platform Marketing

Facebook Ads Metrics A Digital Marketer Should Be Tracking

Learn the 5 most important Facebook metrics such as CTR (Click through rate), Cost Per Conversion you should be tracking for your business.
Read More
Posted by Piyush Gupta February 7, 2022
a1
Posted inAd Platform Digital Analytics

Facebook Ads: Increasing ROAS by 20%

Click to uncover the hidden tactics used by popular agencies to achieve higher ROAS for Facebook Ads. Learn what ROAS is and how to calculate it.
Read More
Posted by Piyush Gupta February 7, 2022
Tableau vs Data Studio 1
Posted inAd Platform Analytic Platform Digital Analytics

Best Google Analytics Metrics to Track for CMOs

Our country is full of business people and entrepreneurs who are increasingly going digital. But, we will find…
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Posted by Piyush Gupta February 4, 2022
a002
Posted inDigital Analytics Marketing

Automated reporting: saving over 8 hours of time every week?

Install EasyInsights and discover how this mighty tool can help you automate marketing data like never before. To automate your marketing reports, just choose data sources and columns (metrics) in under two minutes. Spend more time thinking about strategy and less time doing mundane activities. Without a technical background, all you need as a digital marketer is a basic understanding of spreadsheets.
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Posted by Piyush Gupta February 2, 2022
LTV
Posted inDigital Analytics Marketing

LTV:CAC – Avoid 3 mistakes while calculating this ratio

"How much should I budget for my ad campaign?" "Which channel is the most effective at bringing new…
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Posted by Piyush Gupta February 1, 2022
GoogleAds Infography
Posted inAd Platform Marketing

7 Marketing Optimization Ways to Get 20% More From Google Ads

A major roadblock in your marketing optimization is data collection and organization from different marketing channels, especially for people who aren't hardcore marketers. EasyInsights Google sheet add-on can help you overcome this problem and seamlessly drive your marketing optimization plan. It gets all the data from multiple marketing dashboards in one place on a spreadsheet. It makes working on the data hassle-free and straightforward, even for digital marketers with no technical background.
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Posted by Piyush Gupta January 19, 2022
855 Converted 01
Posted inDigital Analytics Marketing

EasyInsights for Seamless Server-to-Server Integration

Source Chaos. Chaos is the constant thing in the world, one part or the other always remains in…
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Posted by Piyush Gupta April 13, 2021
RTO Cover 01 scaled
Posted inE-Commerce Marketing

Return to Origin (RTO): Why is it a Crucial Metric for E-Commerce Businesses

Just getting a new order on your eCommerce website does not equate to a successful sale. The product…
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Posted by Piyush Gupta February 18, 2021
FBCLID GA 02 3
Posted inAd Platform Analytic Platform Digital Analytics

Removing FBCLID from Google Analytics (GA4) Reports

If you routinely run Facebook campaigns and track your website traffic through Google Analytics, chances are, you have…
Read More
Posted by Piyush Gupta February 15, 2021
FB ios 01 2 scaled
Posted inAd Platform Digital Analytics

Apple’s iOS 14 Update: Its Impact on Facebook Ad Performance

Apple and Facebook are fighting again, and this fight might just end up changing the entire landscape of…
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Posted by Piyush Gupta January 27, 2021

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