EasyInsights

Piyush Gupta July 1, 2022

Sorting Google sheets data by date

Whether the data is complex or not, it is always complicated to read unorganized sets of data. And that is why sorting becomes a helpful and mandatory tool. Let’s find out more about it.

Piyush Gupta July 1, 2022

Analytic Platform

A swift movement from Google Universal Analytics to Google Analytics 4(GA4)

Google Analytics4 with machine learning at its core provides you with a holistic understanding of your customers across devices and platforms. It is more focused on the user's privacy, you can trust Analytics even if industry developments like cookie and identifier limits leave gaps in your data.

Piyush Gupta June 29, 2022

Analytic Platform

Creating a Comprehensive Google Analytics Report

Check out EasyInsights' Marketing Data Intelligence Platform ideal for digital businesses to get in touch with data engineers committed to delivering value to your business.

Piyush Gupta June 20, 2022

Marketing

What does Marketing Data Intelligence Tool Mean

Marketing data intelligence tools, account-based intelligence, and buyer intent intelligence are all components of Marketing Data Intelligence. This…

Piyush Gupta June 10, 2022

BI Tools

A Complete Guide to Split Cells in Google Sheets

Slicing up data is something that most people who need to compile results from various sources probably have to do on a fairly regular basis when it comes to their job. A good example of how one has to correct data formatting can be seen when working with text.

Malay Goel May 24, 2022

Marketing

Tracking Your Influencer Marketing Campaign

Influencer marketing has quickly become one of the most popular ways to market a brand, but you must provide your ROI if you want to stand out in this crowded space.

Piyush Gupta April 21, 2022

Digital Analytics Marketing

Repeat Purchase Rate: An Essential Metric for Businesses

Calculating your repeat purchase rate can help measure the success of your business and the loyalty of your customers. We hope this blog post has helped you learn how to calculate your repeat purchase rate.

Piyush Gupta April 21, 2022

Digital Analytics

Data stitching using ETL tools and its alternative

ETL, or extract, transform and load tools, are widely used by companies to bring together data from different sources onto a centralised database. The combined information can be easily accessed and analysed to extract meaningful insights that help businesses make smarter decisions driven by data output. This process is also known as data stitching.

Piyush Gupta April 13, 2022

Digital Analytics E-Commerce Marketing

A Complete Guide to Stitch E-Commerce Data on Google Sheet

Data stitching helps marketing teams understand their customers’ persona, needs and engagement patterns better. With these tools, marketers can design meaningful campaigns based on solid insights and not just assumptions or theories.

Piyush Gupta April 7, 2022

Is RTO killing your Ecommerce marketing budget

Digital Analytics E-Commerce Marketing

Best Tools In The Market To Reduce RTO (Return Orders)

Minimising RTO is key to boosting one’s business online. Smart solutions can take your business to the next level. Tap into the power of AI and ML, with these smart tools listed above, to minimise RTO rates.

Piyush Gupta March 23, 2022

branding strategy marketing business graphic design scaled

Branding Marketing

The Relationship Between Branding and Marketing

Marketing is about understanding the customer’s needs and creating products and services to meet those needs. Marketing is crucial for businesses to understand what product or service they can offer and how to launch a product successfully. Branding is an important aspect of marketing that focuses on creating a positive perception of a company’s products and services, and conveys its value system and ethos.

Piyush Gupta March 10, 2022

Top 5 Audience Segmentation tools to Improve your marketing

Asana Vs. Monday: A Quick Comparison

Sorting Google sheets data by date

A swift movement from Google Universal Analytics to Google Analytics 4(GA4)

Creating a Comprehensive Google Analytics Report

What does Marketing Data Intelligence Tool Mean

A Complete Guide to Split Cells in Google Sheets

Tracking Your Influencer Marketing Campaign

Repeat Purchase Rate: An Essential Metric for Businesses

Data stitching using ETL tools and its alternative

A Complete Guide to Stitch E-Commerce Data on Google Sheet

Best Tools In The Market To Reduce RTO (Return Orders)

The Relationship Between Branding and Marketing

What is Klaviyo? A Beginner’s Guide to Email Marketing

Programmatic Advertising: How It Works & Why it Matters

Meta (Facebook) & Google Analytics (GA4) Integration Explained: Benefits, Setup & Considerations

Increase your ROAS today with EasyInsights

Top brands use EasyInsights for accurate conversion tracking on Meta, Google Ads & GA4.