Posted inDigital Marketing E-Commerce How to Reduce Shopify Cart Abandonment & Improve Sales (2025) Shoppers browse your online store, add products to their cart, and for some reason, leave without completing the… Posted by Sonali Arya March 25, 2025
Posted inDigital Analytics Lead Generation Lead Grading Can Help Your Sales (and Marketing) Teams Seamlessly Drive Engagement and RoI Keeping your sales and marketing teams on the same page is a tough task. Both may have their… Posted by Piyush Gupta October 15, 2020
Posted inDigital Analytics Measuring the Impact Of Your Blogs on Revenue – The Ultimate Guide Measuring conversions from your blogging efforts is not as easy as it sounds. There may be a ton… Posted by Piyush Gupta October 15, 2020
Posted inAttribution Models Digital Analytics First Click & Last Non-Direct Attribution Models used in combination, can help you to get better ROI on your Ad Spends Since the dawn of online marketing, business owners and marketers have put in a lot of time and… Posted by Piyush Gupta October 15, 2020
Posted inDigital Analytics E-Commerce Is RTO Killing Your E-Commerce Marketing True ROI? Resolve it Here Free shipping and returns are two of the biggest reasons for online shoppers to choose your brand over… Posted by Piyush Gupta October 15, 2020
Posted inDigital Analytics E-Commerce Defining Quality Users to Optimize E-Commerce Campaigns & Boost Ads RoI Picture this, you are at a book-store in a busy part of the town. Of the many people… Posted by Piyush Gupta October 15, 2020
Posted inDigital Analytics E-Commerce How deep-diving into Product & SKU Intelligence helped our client to improve ROI by 45% One of our clients had hundreds of products on their website. The products were of different sizes, quantity,… Posted by Piyush Gupta October 15, 2020
Posted inBI Tools Which BI tool is better for Digital Marketers Business intelligence (BI) tools are now essential to every digital marketer’s expansive toolset. It is impossible to imagine… Posted by Piyush Gupta October 15, 2020
Posted inAd Platform Attribution Models Digital Analytics Which Attribution Model should you be using for Google Ads In the path that the user follows to conversion, the set of rules that decides how many credit… Posted by Piyush Gupta October 15, 2020
Posted inAd Platform YouTube vs Facebook: Which Is the Best Channel to Generate Leads? In a world that is swiftly moving towards virtualization of markets, the importance of video and visual marketing… Posted by Piyush Gupta October 15, 2020
Posted inE-Commerce Tips and Tricks: 6 Best Tactics for Ecommerce Marketing The rapid growth of e-commerce presents a huge business opportunity for companies of all sizes. According to the… Posted by Piyush Gupta October 15, 2020
Posted inDigital Analytics The 3 best data visualization tools for digital marketing folks The efficient and clear communication of data through graphics is called data visualization. Both an art and science,… Posted by Piyush Gupta October 15, 2020
Posted inDigital Analytics Top Google and FB Digital Marketing Alternatives You Should Try to Scale Your Business Top Google and FB Digital Marketing Alternatives You Should Try to Scale Your Business FI With the turn… Posted by Piyush Gupta October 15, 2020