Posted inDigital Marketing HubSpot How to Send Lead Data From HubSpot to Meta & Google Ads HubSpot is a popular marketing platform that helps brands manage leads, automate campaigns, and track customer interactions. Meta… Posted by Sonali Arya April 1, 2025
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Posted inMarketing The Relevance of Composable CDPs – Marketer’s POV If you're keeping abreast of data or marketing trends, you're likely encountering a term more frequently: the "Composable… Posted by Khyati Agarwal February 12, 2024
Posted inDigital Marketing Composable CDPs : Some Common Misconceptions Several years back, the concept of a Composable CDPs wasn't even on the radar. The notion of seamlessly… Posted by Khyati Agarwal February 7, 2024
Posted inDigital Marketing How Data Activation Will Transform Performance Marketing In 2024 As a seasoned marketer, you’ve seen the landscape evolve from intuition-led campaigns to data-driven strategies. In 2024, the… Posted by Khyati Agarwal February 5, 2024
Posted inDigital Marketing Choosing the Right Data Activation Platform for your Business Businesses, on average, use 130 SaaS applications, generating a substantial amount of data. The challenge lies not in… Posted by Khyati Agarwal February 5, 2024
Posted inMarketing What Is Data Activation? It's a startling fact that businesses only leverage about a third of the data they collect. For a… Posted by Khyati Agarwal January 25, 2024
Posted inBI Tools Google BigQuery for Marketers: A Comprehensive Overview Tools like spreadsheets work great if you want to create pivot tables, build basic calculations, and visualize your… Posted by Khyati Agarwal January 17, 2024
Posted inAd Platform A Guide to Social Media Algorithms and How They Work The algorithm is the invisible hand that guides the virality of content on social media. It is the… Posted by Khyati Agarwal January 17, 2024
Posted inMarketing Google’s Third-Party Cookie Purge: Its time for Cookieless Marketing Google’s Purging of Third-Party Cookies - All Updates The anticipated removal of third-party cookies by Google has commenced.… Posted by Khyati Agarwal January 11, 2024
Posted inAd Platform Microsoft Ads: A Complete Guide for Marketers Google Ads might hold the majority market share, but it has alternatives you shouldn’t ignore. The most notable… Posted by Khyati Agarwal December 29, 2023
Posted inAd Platform Images or Videos for Facebook Ads – Which is Better? Facebook is the 3rd most visited website after Google and YouTube, with over 2.96 billion active users monthly.… Posted by Khyati Agarwal December 29, 2023
Posted inOthers A Marketer’s Guide to Custom GPTs by Open AI It’s been a year since OpenAI first unveiled ChatGPT, a chatbot that can write emails, articles, and even… Posted by Khyati Agarwal December 19, 2023