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Posted inAnalytic Platform Digital Marketing

Top 5 Audience Segmentation tools to Improve your marketing

In today’s marketing world, sending the same message to everyone no longer works. People expect brands to understand…
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Posted by Himanshu Rahi June 18, 2025
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Cross-Channel Attribution in GA4
Posted inAttribution Models

A Guide to Cross-Channel Attribution in GA4

Understanding the impact of various marketing channels on customer behavior and sales is crucial for businesses. Cross-channel attribution…
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Posted by Burooj Alam August 13, 2024
Set up CAPI on Shopify
Posted inAd Platform

How to set up Facebook Conversions API on Shopify 

Facebook Conversion API, also known as CAPI, is a tool developed in response to browser-based tracking methods' growing…
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Posted by Burooj Alam August 13, 2024
Meta Pixel Vs. GA4
Posted inAd Platform

Meta Pixel Vs. Google Analytics 4: A Detailed Comparison

In digital marketing, understanding and leveraging data is crucial for success. Two powerful tools that marketers often use…
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Posted by Burooj Alam August 9, 2024
Marketing Attribution for B2B
Posted inAttribution Models

Marketing Attribution for B2B – All You Need to Know

Dreamdata finds that an average B2B buyer has around 31 touchpoints with your brand before they decide to…
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Posted by Khyati Agarwal August 7, 2024
Marketing Attribution to Optimise ROI
Posted inAttribution Models

How to Use Marketing Attribution and Optimize Your ROI

Businesses today use multiple marketing channels to reach their target audience. These channels create numerous touchpoints. The more…
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Posted by Khyati Agarwal July 29, 2024
Attribution Models in GA4
Posted inAnalytic Platform Attribution Models

How to Set Up Attribution Models in GA4: A Step-by-Step Guide

Google Analytics 4 or GA4 is the newest iteration of Google's web analytics platform, it offers advanced features…
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Posted by Burooj Alam July 26, 2024
Facebook Conversions API ( CAPI)
Posted inAd Platform

Meta Conversions API ( CAPI ) – Comprehensive Guide for Performance Marketers

Facebook Conversions API ( CAPI ), is a tool developed in response to browser-based tracking methods' growing limitations…
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Posted by Burooj Alam July 24, 2024
last-click vs data-driven attribution models
Posted inAttribution Models

Last-Click vs Data-Driven Attribution Models: What is Right for Your Brand?

In the world of marketing, attribution models identify and assign credit to the various interactions that contribute to…
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Posted by Burooj Alam July 22, 2024
first-click vs last-click attribution models
Posted inAttribution Models

First-Click or Last-Click Attribution Models: What is Right for Your Marketing Strategy?

Attribution is a critical aspect of digital marketing, enabling businesses to determine which marketing channels and touchpoints contribute…
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Posted by Burooj Alam July 17, 2024
Time Decay Attribution in Marketing
Posted inAttribution Models

When and How to Use Time Decay Attribution Model in Marketing

The customer journey is rarely linear, often involving multiple channels. Time Decay Attribution model operates on the principle…
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Posted by Burooj Alam July 15, 2024
Data driven marketing attribution EasyInsights
Posted inAttribution Models

When and How to Use Data-Driven Attribution Model in Marketing

In today's data-rich marketing landscape, understanding which channels truly drive conversions is no easy feat. Enter data-driven attribution,…
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Posted by Burooj Alam July 15, 2024
Position-Based Marketing Attribution EasyInsights
Posted inAttribution Models

When and How to Use Position-Based Attribution Model in Marketing

In the complex world of digital marketing, accurately attributing conversions to various interactions is crucial for optimizing campaigns…
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Posted by Burooj Alam July 3, 2024

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