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Home » Marketing » Page 2
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Posted inMarketing

How AI Is Transforming Omnichannel Support

Imagine this: a customer starts a conversation with a chatbot on your website about a faulty product. The…
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Posted by Sonali Arya October 22, 2025
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Posted inAd Platform Marketing

Meta’s Update: A New Way to Test Creatives – From A/B to AI-Led Optimization

For years, marketers have relied on traditional A/B testing in Meta Ads to understand what works - one…
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Posted by Himanshu Rahi October 17, 2025
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Posted inAd Platform Digital Marketing Marketing

How to Connect Website Chats to Campaigns, Ad Sets, and Ads

In the modern digital landscape, website chat has become an essential tool for engaging potential customers instantly. Whether…
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Posted by Piyush Gupta October 16, 2025
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Posted inAd Platform Attribution Models Marketing

Omnichannel Marketing: What it is and why it matters

Imagine you order your favorite drink on the Starbucks app, pay online, and simply pick it up at…
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Posted by Sonali Arya October 16, 2025
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Posted inMarketing

Omnichannel Marketing vs Multichannel Marketing

In today’s digital-first world, customers don’t engage with brands through a single platform. They browse products on Instagram,…
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Posted by Himanshu Rahi October 8, 2025
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Posted inAnalytic Platform Marketing

What is RFM segmentation? How to analyse it.

In today’s competitive market, not all customers can be treated equally. Some are loyal advocates who spend regularly,…
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Posted by Himanshu Rahi September 18, 2025
Meta event manager
Posted inAd Platform Marketing

Event Manager in Meta Explained

Ever visited a website, checked out a product, and then saw an ad for it on Facebook?You’ve experienced…
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Posted by Sonali Arya August 18, 2025
Effective Marketing Strategies to Improve Brand Engagement
Posted inMarketing

Effective Marketing Strategies to Improve Brand Engagement

In today’s digitally connected world, marketing holds central importance in building strong connections between brands and their audiences.…
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Posted by Maarij Ali August 13, 2025
What is Account-Based Marketing (ABM)
Posted inMarketing

Account-Based Marketing (ABM) Explained: Strategies & Implementation

There’s no better marketing strategy than deeply understanding your target audience, what challenges they face, what solutions they’re…
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Posted by Sonali Arya July 7, 2025
What is Klaviyo? A beginner's guide to Email Marketing
Posted inMarketing

What is Klaviyo? A Beginner’s Guide to Email Marketing

Have you ever opened your inbox and seen an email that felt like it was written just for…
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Posted by Sonali Arya June 3, 2025
Programmatic Advertising: How It Works & Why It Matters
Posted inMarketing

Programmatic Advertising: How It Works & Why it Matters

Modern digital advertising uses automation to revolutionize how brands connect with their target audience. Programmatic advertising transforms ad…
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Posted by Sonali Arya April 22, 2025
Meta Integration with GA4
Posted inAd Platform Analytic Platform Marketing

Meta (Facebook) & Google Analytics (GA4) Integration Explained: Benefits, Setup & Considerations

Meta is taking a significant step forward in helping advertisers optimize their campaigns by expanding its integration with…
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Posted by Omsri Bompelli March 19, 2025

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