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Home » Marketing » Page 2
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Posted inMarketing

Marketing Efficiency Ratio (MER) vs ROAS: What’s the Difference and Why It Matters

At first glance, they might look similar - but they tell very different stories. Understanding the distinction is…
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Posted by Sonali Arya November 7, 2025
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Posted inAd Platform Marketing

GA4 Now Supports Cost Data Import from Meta and TikTok Ads

Tired of jumping between ad dashboards, spreadsheets, and reporting tools just to understand where your marketing dollars are…
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Posted by Himanshu Rahi November 3, 2025
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Posted inAd Platform Marketing

Syncing Suppression Audiences Across Ad Platforms: The Key to Smarter Ad Spend

Every marketer knows how important it is to reach the right audience - but what about not reaching…
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Posted by Himanshu Rahi November 3, 2025
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Posted inMarketing Others

Why Most B2B Personalization Fails- And How to Fix It 

B2B brands have invested millions into personalization - intent data tools, ABM platforms, predictive scoring, customer data pipelines,…
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Posted by Sonali Arya October 31, 2025
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Posted inAd Platform Digital Marketing Marketing

Meta Andromeda impact on ad strategy

Meta's Andromeda update has introduced significant changes to ad delivery, impacting performance marketers across its ecosystem. While the…
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Posted by Piyush Gupta October 24, 2025
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Posted inMarketing

How AI Is Transforming Omnichannel Support

Imagine this: a customer starts a conversation with a chatbot on your website about a faulty product. The…
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Posted by Sonali Arya October 22, 2025
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Posted inAd Platform Marketing

Meta’s Update: A New Way to Test Creatives – From A/B to AI-Led Optimization

For years, marketers have relied on traditional A/B testing in Meta Ads to understand what works - one…
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Posted by Himanshu Rahi October 17, 2025
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Posted inAd Platform Digital Marketing Marketing

How to Connect Website Chats to Campaigns, Ad Sets, and Ads

In the modern digital landscape, website chat has become an essential tool for engaging potential customers instantly. Whether…
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Posted by Piyush Gupta October 16, 2025
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Posted inAd Platform Attribution Models Marketing

Omnichannel Marketing: What it is and why it matters

Imagine you order your favorite drink on the Starbucks app, pay online, and simply pick it up at…
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Posted by Sonali Arya October 16, 2025
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Posted inMarketing

Omnichannel Marketing vs Multichannel Marketing

In today’s digital-first world, customers don’t engage with brands through a single platform. They browse products on Instagram,…
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Posted by Himanshu Rahi October 8, 2025
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Posted inAnalytic Platform Marketing

What is RFM segmentation? How to analyse it.

In today’s competitive market, not all customers can be treated equally. Some are loyal advocates who spend regularly,…
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Posted by Himanshu Rahi September 18, 2025
Meta event manager
Posted inAd Platform Marketing

Event Manager in Meta Explained

Ever visited a website, checked out a product, and then saw an ad for it on Facebook?You’ve experienced…
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Posted by Sonali Arya August 18, 2025

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