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Home » Marketing » Page 2
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Importance of Data Maturity 1
Posted inMarketing

Why is Data Maturity Important?

What do brands like Amazon, Uber, Starbucks, and American Express have in common? They are successful, yes, but…
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Posted by Khyati Agarwal September 27, 2023
Cohort Analysis with GA4 2
Posted inAnalytic Platform Marketing

Guide to Cohort Analysis and GA4 Cohort Exploration

Acquiring new customers is essential, but retaining your existing customers is how you grow your business. In fact,…
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Posted by Khyati Agarwal August 31, 2023
Data Democratization 2
Posted inMarketing

Data Democratization : Everything You Need to Know

Businesses have traditionally limited data access to the IT department. But as individual data requests from each department…
Read More
Posted by Khyati Agarwal August 31, 2023
Blog Cover Image Guide to YouTube Analytics with EasyInsights
Posted inAd Platform Digital Analytics Marketing

The Ultimate Guide to YouTube Analytics

With the sheer vastness of its user base and being a largely free-to-use platform, YouTube is ideal for…
Read More
Posted by Khyati Agarwal August 1, 2023
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Posted inBranding Marketing

Beyond Likes & Shares : A Detailed Approach to Measuring Brand Affinity

What is Brand Affinity? Brand affinity refers to the emotional connection and positive association that consumers have with…
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Posted by Khyati Agarwal July 14, 2023
SEO using google trends 1
Posted inMarketing Others SEO

6 Ways To Use Google Trends For SEO & Content Marketing

Google Trends is a surprisingly helpful tool for keyword research, especially when using advanced search options that are…
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Posted by Piyush Gupta March 14, 2023
AD spam blog
Posted inMarketing Others

Google Search’s New Spam Policy : Nov’22

Google has added a new spam policy to its search spam policies at the end of November 2022,…
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Posted by Piyush Gupta February 20, 2023
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Posted inMarketing

Underrated yet critical trends in advertising for 2023

Are you having trouble understanding how your marketing is performing in the current market? You may be relieved…
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Posted by Piyush Gupta February 2, 2023
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Posted inMarketing

6 Data-Driven Marketing Strategies That Are A Game-Changer 

Data can become your most valuable marketing resource. You can create scalable, repeatable marketing processes with the right…
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Posted by Piyush Gupta January 4, 2023
audience targetting
Posted inMarketing

Tried and Tested Audience Targeting Strategies That Drive Results

Who is your ideal customer? Most likely, your ideal customer cannot be reduced to a single persona or…
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Posted by Piyush Gupta December 27, 2022
Social Media Optimization
Posted inMarketing

6 Social Media Optimization Strategies That Will Change Your Game

In digital marketing, optimization does not have to be a scary word. Some associate it with removing all…
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Posted by Piyush Gupta December 22, 2022
social media metrics
Posted inMarketing

11 Important Social Media Metrics To Track ROI for Your Client

The data points that demonstrate the effectiveness of your social media strategy are known as social media metrics. Metrics are the foundation for continuous growth and progress because they help you understand anything from how many people view your content to how much money you make from social media.
Read More
Posted by Piyush Gupta September 16, 2022

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