EasyInsights

Is Affiliate Marketing Worth Pursuing?

Affiliate marketing as a concept has been around for a while. But, many people think that it is an easy way to make money. It’s essential to understand that this is not the case. You need to work hard to make money with affiliate marketing.

Piyush Gupta August 16, 2022

Marketing

Types of Partnership Marketing

There are several types of partnership marketing. The key to success is knowing what would be the best for your business. Partner with a company that suits your needs while still giving the right exposure to your brand and the customers you serve.

Piyush Gupta August 16, 2022

Marketing

Partnership Marketing – Everything You Need to Know

Partnership marketing is a highly effective strategy for rapidly increasing your brand awareness and growing your audience. It can complement any marketing activity you engage in and benefit from gaining access to your competitors' audience or earning additional revenue streams.

Piyush Gupta August 16, 2022

Analytic Platform Digital Analytics

Free Raw Data Export From Google Analytics4 (GA4) to Google BigQuery – An Easy Guide

Google Analytics 4 makes it easier than ever to analyse data in Google BigQuery. Almost anyone may now populate data in BigQuery for free. BigQuery comes in handy as it is a cloud data warehouse that enables you to carry out extremely fast queries on huge datasets on raw data.

Piyush Gupta August 9, 2022

SEO

5 tools that will help you rank #1 on Google Search

Every company and website owner fantasizes about becoming the top result on Google. The reasons are clear: reaching that high spot (or even one amongst the highest 3 spots) would mean increased traffic to your website, visibility, and also the potential for sales to catapult your business earlier than the competition.

Piyush Gupta August 5, 2022

E-Commerce Marketing

Shopify Metrics You Should Be Tracking

You can measure your success based on the number of visitors you get each month, or you may focus on sales. While both might be important metrics, there are many other things you should track to make sure you're on the right track.

Piyush Gupta August 2, 2022

Others

The Ultimate Guide to Marketing Data Warehousing – Marketers & Analysts Edition

Data warehousing is one of the various methods available for storing data. This is an excellent strategy for businesses that need to analyze a lot of data from many sources. Anyone interested in effective digital advertising must understand how data warehouses collect, store, and evaluate marketing performance data. We are going to talk about Marketing Data Warehousing in this article.

Piyush Gupta July 22, 2022

Digital Analytics SEO

The Ultimate Guide To Website User Tracking – 2022

Website tracking, often known as web tracking, is a technique for gathering, storing, and analyzing user behavior across one or more websites.

Piyush Gupta July 16, 2022

Ad Platform

Google adds 6 new features to enhance “Performance Max” campaigns

Users of Google Performance Max campaigns will notice six new capabilities in their accounts. What is new? The…

Piyush Gupta July 14, 2022

Digital Analytics

Conversion API ( CAPI ) – Makes your digital efforts Successful

The CAPI is designed to connect your server data to ad platforms in a direct and reliable manner. It helps in reducing cost per action, optimising campaigns at the latter stage of the customer’s journey, nullifying the effects of data loss through the browser - pixel tracking.

Piyush Gupta July 6, 2022

Analytic Platform Marketing

A quick guide to implement Google Analytics4 – GA4 on your website

Since we are certain now that UA would be discontinued it is in the best practice to start learning about GA4 and implementing it. GA4 has many additional benefits; GA4 can “measure, unify and de-duplicate” user interaction data. This helps us understand the user journey. The new property “adapts to a changing environment” as it relates to privacy. Just to state a few, additionally, GA4 has a stronger preference for insights than for data. At the end of the day, any firm needs insights to grow its business.

Piyush Gupta July 6, 2022

SEO

Top 7 SEO Reporting Tools

Top 7 SEO reporting tools that you or your agency should consider giving a try:

Piyush Gupta July 5, 2022

Top 5 Audience Segmentation tools to Improve your marketing

Is Affiliate Marketing Worth Pursuing?

Types of Partnership Marketing

Partnership Marketing – Everything You Need to Know

Free Raw Data Export From Google Analytics4 (GA4) to Google BigQuery – An Easy Guide

5 tools that will help you rank #1 on Google Search

Shopify Metrics You Should Be Tracking

The Ultimate Guide to Marketing Data Warehousing – Marketers & Analysts Edition

The Ultimate Guide To Website User Tracking – 2022

Google adds 6 new features to enhance “Performance Max” campaigns

Conversion API ( CAPI ) – Makes your digital efforts Successful

A quick guide to implement Google Analytics4 – GA4 on your website

Top 7 SEO Reporting Tools

What is Klaviyo? A Beginner’s Guide to Email Marketing

Programmatic Advertising: How It Works & Why it Matters

Meta (Facebook) & Google Analytics (GA4) Integration Explained: Benefits, Setup & Considerations

Increase your ROAS today with EasyInsights

Top brands use EasyInsights for accurate conversion tracking on Meta, Google Ads & GA4.