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Posted inAd Platform

What is Value Optimisation in Meta

Meta has rolled out powerful new features to help advertisers go beyond just counting conversions. Instead of simply…
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Posted by Sonali Arya August 25, 2025
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Posted inSEO

ChatGPT for SEO: 20 Ways to Leverage ChatGPT in Your SEO Activities

ChatGPT by OpenAI is the latest in the line of Artificial Intelligence tools everyone on the Internet is…
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Posted by Piyush Gupta January 16, 2023
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Posted inMarketing

6 Data-Driven Marketing Strategies That Are A Game-Changer 

Data can become your most valuable marketing resource. You can create scalable, repeatable marketing processes with the right…
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Posted by Piyush Gupta January 4, 2023
ROAS
Posted inDigital Analytics

Here’s why ROAS shouldn’t be the only focus of modern-day marketers

Marketing is one of the roles that is adapting the fastest, particularly digital advertising, media buying, and performance…
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Posted by Piyush Gupta December 30, 2022
audience targetting
Posted inMarketing

Tried and Tested Audience Targeting Strategies That Drive Results

Who is your ideal customer? Most likely, your ideal customer cannot be reduced to a single persona or…
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Posted by Piyush Gupta December 27, 2022
Social Media Optimization
Posted inMarketing

6 Social Media Optimization Strategies That Will Change Your Game

In digital marketing, optimization does not have to be a scary word. Some associate it with removing all…
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Posted by Piyush Gupta December 22, 2022
utm tagging
Posted inAnalytic Platform

A comprehensive guide for UTM Tagging – Google Analytics

Google Analytics is by far the most popular analytics tool and is widely used worldwide.  In this day…
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Posted by Piyush Gupta December 14, 2022
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Posted inAnalytic Platform

Actionable Tips to Master GA4 Dimensions & Metrics

Metrics and dimensions are the foundation of every report and analysis in GA4. GA4 (Google Analytics 4) appears…
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Posted by Piyush Gupta December 14, 2022
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Posted inAnalytic Platform

Everything To Know About GA4’s New Metrics And Dimensions

In 2020, Google Analytics' latest version, GA4, was announced as the default when creating a new property and…
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Posted by Piyush Gupta December 14, 2022
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Posted inDigital Analytics

Ad hoc Reporting – Agency Version

How much data is too much for data-driven marketing?  53% of marketing professionals believe that there is no…
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Posted by Piyush Gupta November 29, 2022
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Posted inBranding Others

Client Retention: 8 Proven Ways to Keep Clients Around Longer

client retention You’ve heard time and again how acquiring new customers costs more than retaining existing ones. And…
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Posted by Piyush Gupta November 29, 2022
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Posted inAd Platform

Understanding LinkedIn Page Analytics: Agency’s Perspective.

The LinkedIn metrics you should track are determined by your marketing objectives. Keep an eye on updated analytics, for example, if your brand is attempting to engage new audiences through published posts. Track the analytics of your followers and visitors if you want to increase brand awareness on this platform.
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Posted by Piyush Gupta November 14, 2022
Brand Campaign
Posted inBranding

Complete Guide to Measure the Impact of Brand Campaigns

Maintaining a strong brand has never been easy. With the explosion of digital touchpoints and less predictable ways of customer behaviour, creating a brand campaign and measuring its impact have become even more challenging. It’s necessary to measure the impact of brand campaigns to find specific ways to optimize the ROI on your marketing budget.
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Posted by Piyush Gupta November 11, 2022

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