Posted inDigital Marketing E-Commerce How to Reduce Shopify Cart Abandonment & Improve Sales (2025) Shoppers browse your online store, add products to their cart, and for some reason, leave without completing the… Posted by Sonali Arya March 25, 2025
Posted inAd Platform Analytic Platform Digital Analytics Removing FBCLID from Google Analytics (GA4) Reports If you routinely run Facebook campaigns and track your website traffic through Google Analytics, chances are, you have… Posted by Piyush Gupta February 15, 2021
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Posted inDigital Analytics Marketing Calculating CLTV: Why is it an Important Metric? Acquiring a new customer can be 5 to 25 times more expensive than retaining an existing one, which… Posted by Piyush Gupta January 25, 2021
Posted inDigital Analytics Data Stitching Explained: 3 Powerful Use Cases of Stitching Data at the User-Level Understanding marketing data is the first step towards building innovative and powerful campaigns. As a marketer, you need… Posted by Piyush Gupta January 22, 2021
Posted inAd Platform Digital Analytics GA4: New Predictive Capabilities in Google Analytics 4 Ever since its launch in 2019, Google Analytics App + Web is focused on refining predictive capabilities to… Posted by Piyush Gupta November 17, 2020
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Posted inAnalytic Platform Digital Analytics Resolving Data Sampling and Data Latency Issues in Google Analytics Google Analytics is used by over 87 percent of the top 10,000 websites online. It is unarguably the… Posted by Piyush Gupta November 6, 2020
Posted inAnalytic Platform Digital Analytics Marketing Step-by-Step Guide to Import Cost Data into Google Analytics While Google Analytics has an in-built integration with Google Ads, it doesn’t integrate automatically with other ad networks… Posted by Piyush Gupta October 29, 2020
Posted inAnalytic Platform Digital Analytics Marketing The Ultimate Guide to Successfully Integrate Your CRM With Google Analytics In order to get a truly unified view of your company's marketing and sales performance, you need to… Posted by Piyush Gupta October 29, 2020
Posted inAnalytic Platform Digital Analytics Marketing The Best Way to Export Raw Data from Google Analytics Exporting and accessing raw user-level data from Google Analytics is extremely tricky since the tool only gives you… Posted by Piyush Gupta October 29, 2020
Posted inMarketing Marketing Data Platform Explained: Everything You Need to Know Here’s the thing -- marketers need accurate insights to build targeted campaigns and hit the right mark. They… Posted by Piyush Gupta October 29, 2020
Posted inDigital Analytics Marketing Top Digital Marketing Analytics Tools To Help Your Brand Grow When it comes to digital marketing, data is everything. Without the right data, you won’t be able to… Posted by Piyush Gupta October 22, 2020