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Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?

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Home » Page 18
Google Shopping Ads
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A Marketer’s Guide to Google Shopping Ads

If you’re considering launching a Google Shopping ads campaign and are wondering whether they actually perform, the answer…
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The Ultimate Guide to Successfully Integrate Your CRM With Google Analytics

In order to get a truly unified view of your company's marketing and sales performance, you need to…
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Posted by Piyush Gupta October 29, 2020
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Posted inAnalytic Platform Digital Analytics Marketing

The Best Way to Export Raw Data from Google Analytics

Exporting and accessing raw user-level data from Google Analytics is extremely tricky since the tool only gives you…
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Posted by Piyush Gupta October 29, 2020
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Marketing Data Platform Explained: Everything You Need to Know

Here’s the thing -- marketers need accurate insights to build targeted campaigns and hit the right mark. They…
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Posted by Piyush Gupta October 29, 2020
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Posted inDigital Analytics Marketing

Top Digital Marketing Analytics Tools To Help Your Brand Grow

When it comes to digital marketing, data is everything. Without the right data, you won’t be able to…
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Posted by Piyush Gupta October 22, 2020
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Posted inDigital Analytics Lead Generation

Lead Grading Can Help Your Sales (and Marketing) Teams Seamlessly Drive Engagement and RoI

Keeping your sales and marketing teams on the same page is a tough task. Both may have their…
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Posted by Piyush Gupta October 15, 2020
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Posted inDigital Analytics

Measuring the Impact Of Your Blogs on Revenue – The Ultimate Guide

Measuring conversions from your blogging efforts is not as easy as it sounds. There may be a ton…
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Posted by Piyush Gupta October 15, 2020
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Posted inAttribution Models Digital Analytics

First Click & Last Non-Direct Attribution Models used in combination, can help you to get better ROI on your Ad Spends

Since the dawn of online marketing, business owners and marketers have put in a lot of time and…
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Posted by Piyush Gupta October 15, 2020
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Posted inDigital Analytics E-Commerce

Is RTO Killing Your E-Commerce Marketing True ROI? Resolve it Here

Free shipping and returns are two of the biggest reasons for online shoppers to choose your brand over…
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Posted by Piyush Gupta October 15, 2020
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Posted inDigital Analytics E-Commerce

Defining Quality Users to Optimize E-Commerce Campaigns & Boost Ads RoI

Picture this, you are at a book-store in a busy part of the town. Of the many people…
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Posted by Piyush Gupta October 15, 2020
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Posted inDigital Analytics E-Commerce

How deep-diving into Product & SKU Intelligence helped our client to improve ROI by 45%

One of our clients had hundreds of products on their website.  The products were of different sizes, quantity,…
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Posted by Piyush Gupta October 15, 2020
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Which BI tool is better for Digital Marketers

Business intelligence (BI) tools are now essential to every digital marketer’s expansive toolset. It is impossible to imagine…
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Posted by Piyush Gupta October 15, 2020
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Posted inAd Platform Attribution Models Digital Analytics

Which Attribution Model should you be using for Google Ads

 In the path that the user follows to conversion, the set of rules that decides how many credit…
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