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Posted inBranding Marketing

The Relationship Between Branding and Marketing

Marketing is about understanding the customer’s needs and creating products and services to meet those needs. Marketing is crucial for businesses to understand what product or service they can offer and how to launch a product successfully. Branding is an important aspect of marketing that focuses on creating a positive perception of a company’s products and services, and conveys its value system and ethos. 
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Posted inDigital Analytics Marketing

Naming Marketing Campaigns for Structured Analytics

When looking through ad campaigns, the last thing you want to do is spend time figuring out what each one is about. The name itself should give you all the details you need. A campaign name should tell you what the product is, who the target audience is, the type of ad, and much more. Most importantly, the format you follow should be consistent across all your campaigns. In this blog, we’ll tell why it’s essential to name your marketing campaigns and what your process should be.
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Posted inAd Platform Analytic Platform

Fixing ‘Not Set’ Value for Google Ads in Google Analytics Report

Have you found ‘Not Set’ value in your Google Analytics results, and it has left you puzzled? The ‘Not Set’ Value result instead of an actual value indicates that Google could not extract data for this value or be unable to read it. This is a crucial missing piece in the puzzle for the marketing team because you won't be able to analyse this number or gain any insight from it.