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How to Reduce Shopify Cart Abandonment & Improve Sales in 2025
Posted inDigital Marketing E-Commerce

How to Reduce Shopify Cart Abandonment & Improve Sales (2025)

Shoppers browse your online store, add products to their cart, and for some reason, leave without completing the…
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Posted by Sonali Arya March 25, 2025
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conversion tracking in google ads for shopify
Posted inAd Platform

How To Set Up Conversion Tracking in Google Ads for Shopify: A Complete Overview 

When it comes to paid ad promotion, it is important to identify what makes the difference and what…
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Posted by Sonali Arya October 17, 2024
Google Ads Best Practices
Posted inAd Platform

8 Google Ads Best Practices to Increase ROAS

Over 90% of individuals worldwide use Google to answer their questions every single day. With this kind of…
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Posted by Khyati Agarwal October 9, 2024
Tracking Pixels
Posted inDigital Analytics

Server-Side vs Client-Side: A Marketer’s Overview

When it comes to web application development the ability to differentiate between server-side and client-side processing is crucial.…
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Posted by Sonali Arya September 18, 2024
Frame
Posted inAd Platform

Facebook Event Manager: Everything You Need to Know 

Facebook advertising has an exceptional reach and access to diverse audiences with over 2.8 billion monthly active users.…
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Posted by Khyati Agarwal September 18, 2024
shopify metaobjects
Posted inDigital Analytics

Shopify Metaobjects – All You Need to Know

There are 2.71 billion digital buyers as of 2024. This number is 70 million more than what it…
Read More
Posted by Khyati Agarwal September 18, 2024
Key Events in GA4
Posted inAnalytic Platform

GA4 Key Events – All You Need to Know

Google has officially renamed conversions to GA4 Key Events. This change in nomenclature has been implemented to align…
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Posted by Khyati Agarwal September 18, 2024
google ads
Posted inAd Platform

Google Ads Audience Segments – All You Need to Know

In the competitive realm of digital advertising, successful targeting is essential to optimise your return on investment (ROI).…
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Posted by Sonali Arya September 17, 2024
Tracking Pixels
Posted inAnalytic Platform

What Are Tracking Pixels and How Do They Work?

It amazes people how much advertisers seem to know about them. They might show interest in a product…
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Posted by Khyati Agarwal August 14, 2024
View through Attribution
Posted inAttribution Models

What Is View Through Attribution And How Does It Work ?

Measuring ad effectiveness, particularly in brand campaigns with sparse clicks, is inherently complex. Brands are increasingly turning to…
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Posted by Burooj Alam August 13, 2024
Cross-Channel Attribution in GA4
Posted inAttribution Models

A Guide to Cross-Channel Attribution in GA4

Understanding the impact of various marketing channels on customer behavior and sales is crucial for businesses. Cross-channel attribution…
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Posted by Burooj Alam August 13, 2024
Set up CAPI on Shopify
Posted inAd Platform

How to set up Facebook Conversions API on Shopify 

Facebook Conversion API, also known as CAPI, is a tool developed in response to browser-based tracking methods' growing…
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Posted by Burooj Alam August 13, 2024
Meta Pixel Vs. GA4
Posted inAd Platform

Meta Pixel Vs. Google Analytics 4: A Detailed Comparison

In digital marketing, understanding and leveraging data is crucial for success. Two powerful tools that marketers often use…
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Posted by Burooj Alam August 9, 2024

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Platform

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Solution

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  • Attribution Model
  • Alerts and Monitoring
  • Server to Server Integration

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India
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Delhi, 110074

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Top brands use EasyInsights for accurate conversion tracking on Meta, Google Ads & GA4.

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