Posted inFirst Party Data Tracking Why You Can’t Identify Returning Users Without Cookies – and How to Build a First-Party Recognition System For years, cookies quietly powered how marketers identified returning users, measured retention, and attributed conversions. Today, that foundation… Posted by Himanshu Rahi January 12, 2026
Posted inOthers How to Use UTM Parameters to Measure and Improve Campaign Performance Imagine you just launched a series of email campaigns promoting your new product line. The subject lines are… Posted by Sonali Arya November 7, 2025
Posted inAd Platform Marketing GA4 Now Supports Cost Data Import from Meta and TikTok Ads Tired of jumping between ad dashboards, spreadsheets, and reporting tools just to understand where your marketing dollars are… Posted by Himanshu Rahi November 3, 2025
Posted inAd Platform Marketing Syncing Suppression Audiences Across Ad Platforms: The Key to Smarter Ad Spend Every marketer knows how important it is to reach the right audience - but what about not reaching… Posted by Himanshu Rahi November 3, 2025
Posted inAttribution Models Tracking Top Common Marketing Attribution Mistakes When it comes to advertising, the key is knowing exactly which ads are working. If you track your… Posted by Sonali Arya November 3, 2025
Posted inMarketing Others Why Most B2B Personalization Fails- And How to Fix It B2B brands have invested millions into personalization - intent data tools, ABM platforms, predictive scoring, customer data pipelines,… Posted by Sonali Arya October 31, 2025
Posted inOthers Meta’s New Performance Goal: “Maximize ROAS” In the fast-paced world of digital advertising, the game just changed. Meta’s latest update flips the script from… Posted by Himanshu Rahi October 28, 2025
Posted inAd Platform Digital Marketing Marketing Meta Andromeda impact on ad strategy Meta's Andromeda update has introduced significant changes to ad delivery, impacting performance marketers across its ecosystem. While the… Posted by Piyush Gupta October 24, 2025
Posted inAd Platform Digital Marketing Understanding Meta’s Andromeda Meta is changing the advertising game with Andromeda, its next-generation AI-powered ad retrieval engine. Imagine delivering the right… Posted by Piyush Gupta October 24, 2025
Posted inApple What is App Tracking Transparency Apple’s App Tracking Transparency (ATT) is a privacy feature that puts you in charge of who can follow… Posted by Sonali Arya October 22, 2025
Posted inMarketing How AI Is Transforming Omnichannel Support Imagine this: a customer starts a conversation with a chatbot on your website about a faulty product. The… Posted by Sonali Arya October 22, 2025
Posted inAd Platform Marketing Meta’s Update: A New Way to Test Creatives – From A/B to AI-Led Optimization For years, marketers have relied on traditional A/B testing in Meta Ads to understand what works - one… Posted by Himanshu Rahi October 17, 2025
Posted inAd Platform Digital Marketing Marketing How to Connect Website Chats to Campaigns, Ad Sets, and Ads In the modern digital landscape, website chat has become an essential tool for engaging potential customers instantly. Whether… Posted by Piyush Gupta October 16, 2025