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Posted inAnalytic Platform Digital Marketing Others

How to Calculate & Improve Your Customer Retention Rate in 2025

As a digital marketer, you're constantly chasing the next click, the next lead, and the next customer. But…
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How to use first-party data in Personalised marketing
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How to Use First-Party Data for Personalized Marketing

These days, with privacy rules tightening and third-party cookies fading out, marketers are hitting a bit of a…
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Posted by Omsri Bompelli June 17, 2025
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Posted inDigital Marketing Others

What is Audience Segmentation? How to do

In today’s hyper-connected world, consumer attention is scattered, and one-size-fits-all campaigns rarely deliver results. That’s where audience segmentation…
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Posted by Sonali Arya June 13, 2025
Klaviyo for Shopify - How to Integrate
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Klaviyo for Shopify – How to Integrate

You’ve set up your Shopify store, your products are live, and visitors are landing on your site—but conversions…
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Posted by Sonali Arya June 12, 2025
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Posted inDigital Analytics Tracking

How to Use Client Side and Server Side Tracking together

Tracking what people do online has gotten harder—and more important—than ever. Privacy rules are getting stricter, third-party cookies…
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Posted by Himanshu Rahi June 4, 2025
How to use First-Party Data in Digital Marketing
Posted inFirst Party Data

How to use First-Party Data in Digital Marketing

In today’s privacy-first world, where cookies are fading and data regulations are tightening, first-party data has emerged as…
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Posted by Omsri Bompelli June 4, 2025
What is Klaviyo? A beginner's guide to Email Marketing
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What is Klaviyo? A Beginner’s Guide to Email Marketing

Have you ever opened your inbox and seen an email that felt like it was written just for…
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Posted inDigital Marketing Tracking

How to use server side tracking for better conversion tracking

In the age of privacy regulations, ad blockers, and signal loss, marketers and advertisers are struggling with unreliable…
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Posted by Himanshu Rahi June 3, 2025
How to Activate Your First-Party Data
Posted inFirst Party Data

How to Activate Your First-Party Data

You searched for a pair of running shoes once, and suddenly every ad you see knows your size,…
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Posted by Sonali Arya May 29, 2025
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Posted inCustomer Data Platform (CDP) First Party Data

What is Real-time Data Activation?

Imagine you're shopping online for a new pair of running shoes. You click on a few styles, ask…
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Posted by Sonali Arya May 29, 2025
What is Data Activation and How does it Work
Posted inDigital Analytics

What is Data Activation and How does it Work

It’s surprising how much valuable data goes unused on average, as brands tap into only a fraction of…
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Posted by Sonali Arya May 27, 2025
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Posted inCustomer Data Platform (CDP) First Party Data

What is First-Party, Second-Party, Third-Party and Zero-Party Data?

Ever wondered what marketers mean when they talk about first-party, second-party, or third-party data? And now there’s even…
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Marketing Data Warehouse & How it Works ()
Posted inData Clean Rooms

What is a Marketing Data Warehouse & How it Works

In today’s digital world, marketers are surrounded by data. Every time a customer clicks on an ad, visits…
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