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Home » Page 5
How to Reduce Shopify Cart Abandonment & Improve Sales in 2025
Posted inDigital Marketing E-Commerce

How to Reduce Shopify Cart Abandonment & Improve Sales (2025)

Shoppers browse your online store, add products to their cart, and for some reason, leave without completing the…
Continue Reading
Posted by Sonali Arya March 25, 2025
fix broken data
linear attribution models in marketing
Posted inAttribution Models

When and How to Use Linear Attribution in Marketing

Understanding the impact of each interaction in the customer journey is essential for optimizing campaigns and maximizing ROI.…
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Posted by Burooj Alam June 28, 2024
first-click attribution by EasyInsights
Posted inAttribution Models

First Click Attribution Model : How to Optimize Brand Awareness

In the world of marketing, attribution is the process of identifying and assigning credit to the various interactions…
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Posted by Burooj Alam June 28, 2024
data warehouses vs CDPs
Posted inCustomer Data Platform (CDP)

Data Warehouses Vs CDPs – Who Wins and Why?

With the introduction of more effective data activation solutions like Reverse ETL, the debate around Customer Data Platforms…
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Posted by Khyati Agarwal June 27, 2024
Google Ads Enhanced Conversion
Posted inAd Platform

Google Ads Enhanced Conversion – All You Need to Know

With the implementation of stricter privacy regulations and restrictions on the use of third-party cookies, Google Ads can’t…
Read More
Posted by Khyati Agarwal June 24, 2024
traditional vs composable cdp
Posted inCustomer Data Platform (CDP)

Composable CDP Vs. Traditional CDP : Which one to pick?

"$5.7 billion" - This is the estimated size the CDP (Customer Data Platforms) market is expected to reach…
Read More
Posted by Khyati Agarwal June 19, 2024
identity resolution
Posted inCustomer Data Platform (CDP)

7 Use-Cases for Identity Resolution

88% of marketers believe that first-party data is more important to their operations than it was two years…
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Posted by Khyati Agarwal June 19, 2024
third party cookie loss
Posted inFirst Party Data

First Party Data: The Answer to Third Party Cookie Loss

The phasing out of third party cookie has begun, and come 2025, everything that marketers have been doing…
Read More
Posted by Piyush Gupta June 11, 2024
last click attribution EasyInsights
Posted inAttribution Models Tracking

Understanding the Last-Click Attribution Model: Pros, Cons, and Best Practices

Today, we will dive into the last-click attribution model, the OG of marketing attribution models. It is very…
Read More
Posted by Burooj Alam June 11, 2024
Affect on CAC third party cookie loss
Posted inDigital Marketing First Party Data

The Effect of Third Party Cookie Loss On CAC

After Apple and Firefox led the charge, Google plans to phase out third party cookies from Chrome by…
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Posted by Khyati Agarwal June 11, 2024
third party cookies deprecation
Posted inDigital Analytics Digital Marketing

Demise of Third Party Cookies and Its Impact on Marketing

Google recently announced that it is yet again delaying the removal of third party cookies from Chrome to…
Read More
Posted by Khyati Agarwal June 6, 2024
reduce churn rate
Posted inDigital Marketing

7 Ways to Reduce Customer Churn Rate

According to Marketing Metrics, you are 60% more likely to sell to your current customers as compared to…
Read More
Posted by Khyati Agarwal June 5, 2024
user segmentation with EasyInsights
Posted inCustomer Data Platform (CDP)

User Segmentation in Marketing – All You Need to Know

Personalization and automation are two essential tenets of the art that is performance marketing. However, one can’t benefit…
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Posted by Khyati Agarwal June 5, 2024

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619/2-7, Chattarpur,
Delhi, 110074

Platform

  • Data Activation
  • Data Enrichment
  • Pricing

Solution

  • Agency
  • Ecommerce
  • Lead Generation
  • Enterprise
  • Mid Market Brand
  • Attribution Model
  • Alerts and Monitoring
  • Server to Server Integration

Resources

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India
619/2-7, Chattarpur,
Delhi, 110074

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