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Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?

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Home » Page 5
Google Shopping Ads
Posted inAd Platform

A Marketer’s Guide to Google Shopping Ads

If you’re considering launching a Google Shopping ads campaign and are wondering whether they actually perform, the answer…
Continue Reading
Posted by Khyati Agarwal February 19, 2025
fix broken data
Affect on CAC third party cookie loss
Posted inDigital Marketing First Party Data

The Effect of Third Party Cookie Loss On CAC

After Apple and Firefox led the charge, Google plans to phase out third party cookies from Chrome by…
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Posted by Khyati Agarwal June 11, 2024
third party cookies deprecation
Posted inDigital Analytics Digital Marketing

Demise of Third Party Cookies and Its Impact on Marketing

Google recently announced that it is yet again delaying the removal of third party cookies from Chrome to…
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Posted by Khyati Agarwal June 6, 2024
reduce churn rate
Posted inDigital Marketing

7 Ways to Reduce Customer Churn Rate

According to Marketing Metrics, you are 60% more likely to sell to your current customers as compared to…
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Posted by Khyati Agarwal June 5, 2024
user segmentation with EasyInsights
Posted inCustomer Data Platform (CDP)

User Segmentation in Marketing – All You Need to Know

Personalization and automation are two essential tenets of the art that is performance marketing. However, one can’t benefit…
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Posted by Khyati Agarwal June 5, 2024
customer 360 by EasyInsights
Posted inCustomer Data Platform (CDP)

Customer 360 : What it is and Why it is Important

Today, the average user is exposed to approximately 10,000 ads every day. Considering this, businesses have to work…
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Posted by Khyati Agarwal June 3, 2024
First Party Data Content Distribution
Posted inCustomer Data Platform (CDP)

How to Implement a First Party Data Driven Approach to Multi-Channel Content Distribution

Multi-channel content distribution is a perfect strategy for growing your reach, boosting customer engagement, and driving conversions through…
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Posted by Khyati Agarwal May 24, 2024
third party cookie loss
Posted inCustomer Data Platform (CDP)

Impact of Third Party Cookie Loss on B2B Marketing

You've probably heard that Google blocked third party cookies for 1% of Chrome users, around 30 million people,…
Read More
Posted by Khyati Agarwal May 24, 2024
first party data onboarding
Posted inCustomer Data Platform (CDP) First Party Data

First Party Data Onboarding – All you Need to Know

Brands have always known the value of first party data. However, their efforts to actually leverage it have…
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Posted by Khyati Agarwal May 3, 2024
First Party Data Strategies for ABM
Posted inCustomer Data Platform (CDP)

First Party Data Strategies to Drive Account-Based Marketing

Come September 2024, third party cookies are officially losing their spot in Google’s cookie jar. Having already commenced…
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Posted by Khyati Agarwal April 18, 2024
First Party Data and Programmatic Advertising
Posted inCustomer Data Platform (CDP)

How Programmatic Advertising Works Without Third Party Cookie?

Programmatic advertising is on every marketer’s roster today. And there’s a good reason for that. Programmatic advertising uses…
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Posted by Khyati Agarwal April 16, 2024
audience suppression with EasyInsights
Posted inCustomer Data Platform (CDP)

Audience Suppression – All You Need to Know

One of the core skills that marketers and advertisers can hone to enhance their effectiveness is the ability…
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Posted by Khyati Agarwal March 27, 2024
Data Clean Rooms
Posted inData Clean Rooms First Party Data

Data Clean Rooms: How it works and its benefits for marketers

The digital advertising landscape is undergoing a radical shift. With user privacy regulations tightening and third-party cookies crumbling,…
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Posted by Piyush Gupta March 27, 2024

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619/2-7, Chattarpur,
Delhi, 110074

Platform

  • Data Activation
  • Data Enrichment
  • Pricing

Solution

  • Agency
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  • Lead Generation
  • Enterprise
  • Mid Market Brand
  • Attribution Model
  • Alerts and Monitoring
  • Server to Server Integration

Resources

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India
619/2-7, Chattarpur,
Delhi, 110074

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