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Home » Page 5
Third-Party Checkout Tools for Shopify: Pros and Cons
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Third-Party Checkout Tools for Shopify: Pros and Cons

In today’s fast-moving e-commerce world, scalability is everything. Shopify brands aiming for growth need checkout experiences that are…
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Posted by Piyush Gupta April 25, 2025
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Meta Pixel Vs. GA4
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Meta Pixel Vs. Google Analytics 4: A Detailed Comparison

In digital marketing, understanding and leveraging data is crucial for success. Two powerful tools that marketers often use…
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Posted by Burooj Alam August 9, 2024
Marketing Attribution for B2B
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Marketing Attribution for B2B – All You Need to Know

Dreamdata finds that an average B2B buyer has around 31 touchpoints with your brand before they decide to…
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Posted by Khyati Agarwal August 7, 2024
Marketing Attribution to Optimise ROI
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How to Use Marketing Attribution and Optimize Your ROI

Businesses today use multiple marketing channels to reach their target audience. These channels create numerous touchpoints. The more…
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Posted by Khyati Agarwal July 29, 2024
Attribution Models in GA4
Posted inAnalytic Platform Attribution Models

How to Set Up Attribution Models in GA4: A Step-by-Step Guide

Google Analytics 4 or GA4 is the newest iteration of Google's web analytics platform, it offers advanced features…
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Posted by Burooj Alam July 26, 2024
Facebook Conversions API ( CAPI)
Posted inAd Platform

Facebook Conversions API ( CAPI ) – Comprehensive Guide for Performance Marketers

Facebook Conversions API ( CAPI ), is a tool developed in response to browser-based tracking methods' growing limitations…
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Posted by Burooj Alam July 24, 2024
last-click vs data-driven attribution models
Posted inAttribution Models

Last-Click vs Data-Driven Attribution Models: What is Right for Your Brand?

In the world of marketing, attribution models identify and assign credit to the various interactions (interactions) that contribute…
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Posted by Burooj Alam July 22, 2024
first-click vs last-click attribution models
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First-Click or Last-Click Attribution Models: What is Right for Your Marketing Strategy?

Attribution is a critical aspect of digital marketing, enabling businesses to determine which marketing channels and touchpoints contribute…
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Posted by Burooj Alam July 17, 2024
Time Decay Attribution in Marketing
Posted inAttribution Models

When and How to Use Time Decay Attribution Model in Marketing

The customer journey is rarely linear, often involving multiple channels. Time Decay Attribution model operates on the principle…
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Posted by Burooj Alam July 15, 2024
Data driven marketing attribution EasyInsights
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When and How to Use Data-Driven Attribution Model in Marketing

In today's data-rich marketing landscape, understanding which channels truly drive conversions is no easy feat. Enter data-driven attribution,…
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Position-Based Marketing Attribution EasyInsights
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When and How to Use Position-Based Attribution Model in Marketing

In the complex world of digital marketing, accurately attributing conversions to various interactions is crucial for optimizing campaigns…
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Posted by Burooj Alam July 3, 2024
Google Retargeting Ads by EasyInsights
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Google Retargeting with First Party Data for E-Commerce Businesses

You must have already heard that only 3% of first-time visitors will likely buy from your website on…
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Data Enrichment by EasyInsights
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Using Data Enrichment to Improve Marketing Performance

Data enrichment involves augmenting the quality of existing customer data by integrating newer data from additional sources. It…
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Posted by Khyati Agarwal July 1, 2024

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Platform

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Delhi
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Delhi, 110074

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Alt-f, Sector142, Noida 201304

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