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Third-Party Checkout Tools for Shopify: Pros and Cons
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Third-Party Checkout Tools for Shopify: Pros and Cons

In today’s fast-moving e-commerce world, scalability is everything. Shopify brands aiming for growth need checkout experiences that are…
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Customer Data Platforms Guide
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Customer Data Platforms (CDPs) – A Comprehensive Guide

A Gartner survey revealed that 60% of marketers believe they need every data point to get a 360-degree…
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The Relevance of Composable CDPs – Marketer’s POV

If you're keeping abreast of data or marketing trends, you're likely encountering a term more frequently: the "Composable…
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Posted by Khyati Agarwal February 12, 2024
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Composable CDPs : Some Common Misconceptions

Several years back, the concept of a Composable CDPs wasn't even on the radar. The notion of seamlessly…
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Posted by Khyati Agarwal February 7, 2024
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Posted inDigital Marketing

How Data Activation Will Transform Performance Marketing In 2024

As a seasoned marketer, you’ve seen the landscape evolve from intuition-led campaigns to data-driven strategies. In 2024, the…
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Posted by Khyati Agarwal February 5, 2024
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Choosing the Right Data Activation Platform for your Business

Businesses, on average, use 130 SaaS applications, generating a substantial amount of data. The challenge lies not in…
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Posted by Khyati Agarwal February 5, 2024
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What Is Data Activation?

It's a startling fact that businesses only leverage about a third of the data they collect. For a…
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Posted by Khyati Agarwal January 25, 2024
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Google BigQuery for Marketers: A Comprehensive Overview

Tools like spreadsheets work great if you want to create pivot tables, build basic calculations, and visualize your…
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Posted by Khyati Agarwal January 17, 2024
Social Media Algorithms
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A Guide to Social Media Algorithms and How They Work

The algorithm is the invisible hand that guides the virality of content on social media. It is the…
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Posted by Khyati Agarwal January 17, 2024
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Google’s Third-Party Cookie Purge: Its time for Cookieless Marketing

Google’s Purging of Third-Party Cookies - All Updates  The anticipated removal of third-party cookies by Google has commenced.…
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Posted by Khyati Agarwal January 11, 2024
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Microsoft Ads: A Complete Guide for Marketers

Google Ads might hold the majority market share, but it has alternatives you shouldn’t ignore. The most notable…
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Posted by Khyati Agarwal December 29, 2023
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Images or Videos for Facebook Ads – Which is Better?

Facebook is the 3rd most visited website after Google and YouTube, with over 2.96 billion active users monthly.…
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Posted by Khyati Agarwal December 29, 2023
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It’s been a year since OpenAI first unveiled ChatGPT, a chatbot that can write emails, articles, and even…
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619/2-7, Chattarpur,
Delhi, 110074

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Platform

  • Data Activation
  • Data Enrichment
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Solution

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Delhi
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Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

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