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Posted inDigital Analytics Others

Understanding GCLID, WBRAID, and GBRAID: How Google Is Adapting to iOS Privacy Changes

With Apple's introduction of App Tracking Transparency (ATT) and the increasing focus on user privacy in recent years,…
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Posted by Himanshu Rahi May 16, 2025
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third party cookie loss
Posted inCustomer Data Platform (CDP)

Impact of Third Party Cookie Loss on B2B Marketing

You've probably heard that Google blocked third party cookies for 1% of Chrome users, around 30 million people,…
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Posted by Khyati Agarwal May 24, 2024
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Posted inCustomer Data Platform (CDP) First Party Data

First Party Data Onboarding – All you Need to Know

Brands have always known the value of first party data. However, their efforts to actually leverage it have…
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Posted by Khyati Agarwal May 3, 2024
First Party Data Strategies for ABM
Posted inCustomer Data Platform (CDP)

First Party Data Strategies to Drive Account-Based Marketing

Come September 2024, third party cookies are officially losing their spot in Google’s cookie jar. Having already commenced…
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Posted by Khyati Agarwal April 18, 2024
First Party Data and Programmatic Advertising
Posted inCustomer Data Platform (CDP)

How Programmatic Advertising Works Without Third Party Cookie?

Programmatic advertising is on every marketer’s roster today. And there’s a good reason for that. Programmatic advertising uses…
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Posted by Khyati Agarwal April 16, 2024
audience suppression with EasyInsights
Posted inCustomer Data Platform (CDP)

Audience Suppression – All You Need to Know

One of the core skills that marketers and advertisers can hone to enhance their effectiveness is the ability…
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Posted by Khyati Agarwal March 27, 2024
Data Clean Rooms
Posted inData Clean Rooms First Party Data

Data Clean Rooms: How it works and its benefits for marketers

The digital advertising landscape is undergoing a radical shift. With user privacy regulations tightening and third-party cookies crumbling,…
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Posted by Piyush Gupta March 27, 2024
First Party Data for e comm
Posted inCustomer Data Platform (CDP) First Party Data

How to use First Party data for your e-commerce brand

Owning Your Future: How First-Party Data Fuels a Thriving E-Commerce Strategy in 2024 and Beyond The winds of…
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Posted by Piyush Gupta February 22, 2024
Composable CDPs for B2B
Posted inCustomer Data Platform (CDP)

Why do B2B Companies need Composable CDPs?

Introduction to Composabale CDPs Using customer data in B2B businesses presents distinct challenges. They deal with a lot…
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Posted by Khyati Agarwal February 21, 2024
Marketing attribution models tools and softwares
Posted inAd Platform Attribution Models

Top 8 Marketing Attribution Tools and Software for 2024

Struggling to track how your marketing efforts fuel your sales pipeline? You're not alone. Only 17% of advertisers…
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Posted by Piyush Gupta February 16, 2024
Customer Data Platforms Guide
Posted inCustomer Data Platform (CDP) Digital Marketing

Customer Data Platforms (CDPs) – A Comprehensive Guide

A Gartner survey revealed that 60% of marketers believe they need every data point to get a 360-degree…
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Posted by Piyush Gupta February 14, 2024
composable cdp easyinsights
Posted inMarketing

The Relevance of Composable CDPs – Marketer’s POV

If you're keeping abreast of data or marketing trends, you're likely encountering a term more frequently: the "Composable…
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Posted by Khyati Agarwal February 12, 2024
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Composable CDPs : Some Common Misconceptions

Several years back, the concept of a Composable CDPs wasn't even on the radar. The notion of seamlessly…
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Posted by Khyati Agarwal February 7, 2024

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Delhi
619/2-7, Chattarpur,
Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

Platform

  • Data Activation
  • Data Enrichment
  • Pricing

Solution

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  • Enterprise
  • Mid Market Brand
  • Attribution Model
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Delhi
619/2-7, Chattarpur,
Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

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