Posted inAd Platform A Marketer’s Guide to Google Shopping Ads If you’re considering launching a Google Shopping ads campaign and are wondering whether they actually perform, the answer… Posted by Khyati Agarwal February 19, 2025
Posted inAnalytic Platform User Lifetime Exploration in GA4 All marketers have some recurring questions about their audiences. Some of the questions we ask include: what was… Posted by Khyati Agarwal November 20, 2023
Posted inAnalytic Platform Explorations in GA4: Funnel Exploration Funnel exploration report is one of the most useful reports in Google Analytics 4 (GA4). It gives us… Posted by Khyati Agarwal November 20, 2023
Posted inAnalytic Platform Exploration in GA4: The User Explorer Guide Google Analytics 4 (GA4) is transforming the way marketers make decisions. With an impressive 8.4 million websites leveraging… Posted by Khyati Agarwal October 16, 2023
Posted inAnalytic Platform Guide to Path Exploration in GA4 Do you ever wonder how your visitors reach that particular web page on your site? Or what actions… Posted by Khyati Agarwal October 16, 2023
Posted inAd Platform The Ultimate Guide to LinkedIn Ad Campaigns LinkedIn is home to over 950 million members and 63 million companies, making it virtually the best place… Posted by Khyati Agarwal October 16, 2023
Posted inBI Tools Marketing Power BI for Marketers: A Complete Guide Reporting is an important element of marketing analytics, for it helps you keep track of your performance. Since… Posted by Khyati Agarwal October 13, 2023
Posted inMarketing Why is Data Maturity Important? What do brands like Amazon, Uber, Starbucks, and American Express have in common? They are successful, yes, but… Posted by Khyati Agarwal September 27, 2023
Posted inAnalytic Platform Marketing Guide to Cohort Analysis and GA4 Cohort Exploration Acquiring new customers is essential, but retaining your existing customers is how you grow your business. In fact,… Posted by Khyati Agarwal August 31, 2023
Posted inAnalytic Platform A Beginner’s Guide to Adobe Analytics Beginners guide to Adobe Analytics Today, it’s not arcane wisdom that understanding user behavior and optimizing online experiences… Posted by Khyati Agarwal August 31, 2023
Posted inMarketing Data Democratization : Everything You Need to Know Businesses have traditionally limited data access to the IT department. But as individual data requests from each department… Posted by Khyati Agarwal August 31, 2023
Posted inAd Platform Everything you need to know about Meta Advantage + As many as 4.74 billion people are on social media as of 2022. If that’s not all, research… Posted by Khyati Agarwal August 31, 2023
Posted inOthers What are Data Silos and Why are they Bad? Data is at the centre of all decision-making today. And for good reason. After all, while our gut… Posted by Khyati Agarwal August 1, 2023