Posted inAd Platform Boost Facebook Ad Performance and ROAS in 2025 Facebook ads are always changing, but one thing stays the same, you need smart strategies to get the… Posted by Sonali Arya January 16, 2025
Posted inAd Platform The Ultimate Guide to LinkedIn Ad Campaigns LinkedIn is home to over 950 million members and 63 million companies, making it virtually the best place… Posted by Khyati Agarwal October 16, 2023
Posted inBI Tools Marketing Power BI for Marketers: A Complete Guide Reporting is an important element of marketing analytics, for it helps you keep track of your performance. Since… Posted by Khyati Agarwal October 13, 2023
Posted inMarketing Why is Data Maturity Important? What do brands like Amazon, Uber, Starbucks, and American Express have in common? They are successful, yes, but… Posted by Khyati Agarwal September 27, 2023
Posted inAnalytic Platform Marketing Guide to Cohort Analysis and GA4 Cohort Exploration Acquiring new customers is essential, but retaining your existing customers is how you grow your business. In fact,… Posted by Khyati Agarwal August 31, 2023
Posted inAnalytic Platform A Beginner’s Guide to Adobe Analytics Beginners guide to Adobe Analytics Today, it’s not arcane wisdom that understanding user behavior and optimizing online experiences… Posted by Khyati Agarwal August 31, 2023
Posted inMarketing Data Democratization : Everything You Need to Know Businesses have traditionally limited data access to the IT department. But as individual data requests from each department… Posted by Khyati Agarwal August 31, 2023
Posted inAd Platform Everything you need to know about Meta Advantage + As many as 4.74 billion people are on social media as of 2022. If that’s not all, research… Posted by Khyati Agarwal August 31, 2023
Posted inOthers What are Data Silos and Why are they Bad? Data is at the centre of all decision-making today. And for good reason. After all, while our gut… Posted by Khyati Agarwal August 1, 2023
Posted inAd Platform E-Commerce A Seller’s Guide to Amazon PPC Metrics Amazon PPC is an effective way for businesses to boost their visibility and sales. In fact, Amazon PPC… Posted by Khyati Agarwal August 1, 2023
Posted inAd Platform Digital Analytics Marketing The Ultimate Guide to YouTube Analytics With the sheer vastness of its user base and being a largely free-to-use platform, YouTube is ideal for… Posted by Khyati Agarwal August 1, 2023
Posted inAnalytic Platform Everything You Need to Know About Data Sampling in GA4 Are you managing a website in 2023? Chances are Google Analytics 4 (GA4) is your go-to data analytics… Posted by Khyati Agarwal July 18, 2023
Posted inBranding Marketing Beyond Likes & Shares : A Detailed Approach to Measuring Brand Affinity What is Brand Affinity? Brand affinity refers to the emotional connection and positive association that consumers have with… Posted by Khyati Agarwal July 14, 2023