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Posted inAnalytic Platform Digital Marketing Others

How to Calculate & Improve Your Customer Retention Rate in 2025

As a digital marketer, you're constantly chasing the next click, the next lead, and the next customer. But…
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Posted by Himanshu Rahi September 16, 2025
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Posted inAnalytic Platform

Everything You Need to Know About Data Sampling in GA4

Are you managing a website in 2023? Chances are Google Analytics 4 (GA4) is your go-to data analytics…
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Posted by Khyati Agarwal July 18, 2023
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Posted inBranding Marketing

Beyond Likes & Shares : A Detailed Approach to Measuring Brand Affinity

What is Brand Affinity? Brand affinity refers to the emotional connection and positive association that consumers have with…
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Posted by Khyati Agarwal July 14, 2023
GA4 and Google Marketing Platform
Posted inAd Platform Analytic Platform Digital Analytics

GA4 & the Google Marketing Platform – The Collaboration that Strengthens your Digital Marketing Strategy

There’s been a lot of buzz around GA4 ever since its launch in 2020. This advanced data analytics…
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Posted by Khyati Agarwal July 13, 2023
GA4 is better than Universal Analytics Blog Cover Image
Posted inAnalytic Platform Digital Analytics

10 Ways GA4 is Better than UA

1st July 2023 marks the final curtain call for Universal Analytics (UA). And now, marketers have no choice…
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Posted by Khyati Agarwal July 13, 2023
Email Marketing for B2B SaaS Outbound Channel for Large Enterprises
Posted inEmail Marketing Lead Generation

Lead Generation with Email Marketing – A Guide for B2B SaaS Companies

Outbound marketing is the preferred approach for marketers at early-stage startups because of two simple facts - Firstly,…
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Posted by Khyati Agarwal July 5, 2023
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Posted inOthers

Google BARD – Everything you need to know + Google Bard Vs. Chat GPT

Artificial Intelligence is the talk of the town today. And it’s not just a passing trend. This disruptive…
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Posted by Piyush Gupta June 5, 2023
Events in GA4
Posted inAnalytic Platform

Events in GA4: Everything You Need to Know

Google Analytics 4, or GA4, officially replaced Universal Analytics (UA) as of October last year. And come July…
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Posted by Piyush Gupta June 2, 2023
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Posted inAnalytic Platform

Setting Up GA4 Button Click Event Tracking with GTM

Button click tracking is a valuable way to gather data every time a significant button on your website…
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Posted by Piyush Gupta June 2, 2023
CAC LTV 1200x628 1
Posted inDigital Analytics

Reducing CAC to Improve LTV:CAC Ratio

Introduction Even since the rise of the tech industry and e-commerce in the late 1990’s business is no…
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Posted by Piyush Gupta May 24, 2023
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Posted inAnalytic Platform

An Ultimate Guide To Google Consent Mode

As the world steadily moves online, digital privacy and data control become increasingly important. However, providing customized experiences…
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Posted by Piyush Gupta May 23, 2023
GA4 landing page report
Posted inAnalytic Platform

What’s new in the Landing Page Report of GA4

Introduction This just in - Google Analytics 4 has finally released a built-in Landing Page Report as a…
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Posted by Piyush Gupta April 18, 2023
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Posted inOthers

What Makes Chat GPT Plus different from Chat GPT?

Ever since its launch in November 2022, ChatGPT has been all the rage among users across industries. Content…
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Posted by Piyush Gupta April 18, 2023

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