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Understanding GCLID, WBRAID, and GBRAID: How Google Is Adapting to iOS Privacy Changes

With Apple's introduction of App Tracking Transparency (ATT) and the increasing focus on user privacy in recent years,…

Himanshu Rahi May 16, 2025

Structured data guide

Digital Analytics

Everything To Know About Structured Data: Agency Version

Structured Data is information (data) that is organized (structured). This data has a well-defined structure and conforms to…

Piyush Gupta September 22, 2022

Building Brand Awareness: Here’s everything you need to know

What is Brand Awareness? Brand awareness measures how well your target audience can recognize and understand your brand.…

Piyush Gupta September 22, 2022

ranking factors seo

SEO

Top 9 Google SEO Ranking Factors

The field of search engine optimization is ever-changing. For instance, Google frequently modifies the algorithm that determines when,…

Piyush Gupta September 20, 2022

customer journey mapping 1200x628 1

Everything You Need to Know about Customer Journey Mapping

A great customer experience (CX) is a top priority for every business seeking true success in today's customer-centric market. Walking in their shoes and documenting every interaction a user has with a brand is one of the best ways to get to know your target audience. The customer journey map is useful in this situation.

Piyush Gupta September 15, 2022

outsourcing as affiliate marketer 1

5 Tasks to Outsource as Affiliate Marketers

A massive list of tasks for emerging and established affiliate marketers needs to be made regularly. Some of these tasks take several hours daily. The gripping necessity is that losing hold on any one of these can cost the online business.

Piyush Gupta September 2, 2022

high ticket affiliate marketing 1

High Ticket Affiliate Marketing: Limitations And Compensation Models

Affiliate marketing for high-ticket products entails promoting affiliate products with substantial payments. Affiliate marketers use it to get more money from fewer purchases. Commissions on high-ticket items might range from USD 500 to USD 5000, depending on what you promote.

Piyush Gupta August 29, 2022

is affiliate marketing worth it

Is Affiliate Marketing Worth Pursuing?

Affiliate marketing as a concept has been around for a while. But, many people think that it is an easy way to make money. It’s essential to understand that this is not the case. You need to work hard to make money with affiliate marketing.

Piyush Gupta August 16, 2022

types of partnership marketing

Types of Partnership Marketing

There are several types of partnership marketing. The key to success is knowing what would be the best for your business. Partner with a company that suits your needs while still giving the right exposure to your brand and the customers you serve.

Piyush Gupta August 16, 2022

partnership marketing

Partnership Marketing – Everything You Need to Know

Partnership marketing is a highly effective strategy for rapidly increasing your brand awareness and growing your audience. It can complement any marketing activity you engage in and benefit from gaining access to your competitors' audience or earning additional revenue streams.

Piyush Gupta August 16, 2022

ga4tobq

Analytic Platform Digital Analytics

Free Raw Data Export From Google Analytics4 (GA4) to Google BigQuery – An Easy Guide

Google Analytics 4 makes it easier than ever to analyse data in Google BigQuery. Almost anyone may now populate data in BigQuery for free. BigQuery comes in handy as it is a cloud data warehouse that enables you to carry out extremely fast queries on huge datasets on raw data.

Piyush Gupta August 9, 2022

1 on google search

SEO

5 tools that will help you rank #1 on Google Search

Every company and website owner fantasizes about becoming the top result on Google. The reasons are clear: reaching that high spot (or even one amongst the highest 3 spots) would mean increased traffic to your website, visibility, and also the potential for sales to catapult your business earlier than the competition.

Piyush Gupta August 5, 2022

Programmatic Advertising: How It Works & Why It Matters

Programmatic Advertising: How It Works & Why it Matters

Meta Integration with GA4

Meta (Facebook) & Google Analytics (GA4) Integration Explained: Benefits, Setup & Considerations

composable cdp easyinsights

The Relevance of Composable CDPs – Marketer’s POV