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Posted inApple Tracking

Why Your Tracking Fell Apart After iOS – and How to Rebuild Clean, Reliable Data Flows

When Apple rolled out iOS 14.5 and enforced App Tracking Transparency (ATT), the entire digital marketing ecosystem changed…
Continue Reading
Posted by Himanshu Rahi December 19, 2025
fix broken data
Data Clean Rooms
Posted inData Clean Rooms First Party Data

Data Clean Rooms: How it works and its benefits for marketers

The digital advertising landscape is undergoing a radical shift. With user privacy regulations tightening and third-party cookies crumbling,…
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Posted by Piyush Gupta March 27, 2024
First Party Data for e comm
Posted inCustomer Data Platform (CDP) First Party Data

How to use First Party data for your e-commerce brand

Owning Your Future: How First-Party Data Fuels a Thriving E-Commerce Strategy in 2024 and Beyond The winds of…
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Posted by Piyush Gupta February 22, 2024
Composable CDPs for B2B
Posted inCustomer Data Platform (CDP)

Why do B2B Companies need Composable CDPs?

Introduction to Composabale CDPs Using customer data in B2B businesses presents distinct challenges. They deal with a lot…
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Posted by Khyati Agarwal February 21, 2024
Marketing attribution models tools and softwares
Posted inAd Platform Attribution Models

Top 8 Marketing Attribution Tools and Software for 2024

Struggling to track how your marketing efforts fuel your sales pipeline? You're not alone. Only 17% of advertisers…
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Posted by Piyush Gupta February 16, 2024
Customer Data Platforms Guide
Posted inCustomer Data Platform (CDP) Digital Marketing

Customer Data Platforms (CDPs) – A Comprehensive Guide

A Gartner survey revealed that 60% of marketers believe they need every data point to get a 360-degree…
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Posted by Piyush Gupta February 14, 2024
composable cdp easyinsights
Posted inMarketing

The Relevance of Composable CDPs – Marketer’s POV

If you're keeping abreast of data or marketing trends, you're likely encountering a term more frequently: the "Composable…
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Posted by Khyati Agarwal February 12, 2024
cdp
Posted inDigital Marketing

Composable CDPs : Some Common Misconceptions

Several years back, the concept of a Composable CDPs wasn't even on the radar. The notion of seamlessly…
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Posted by Khyati Agarwal February 7, 2024
data activation by easyinsights
Posted inDigital Marketing

How Data Activation Will Transform Performance Marketing In 2024

As a seasoned marketer, you’ve seen the landscape evolve from intuition-led campaigns to data-driven strategies. In 2024, the…
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Posted by Khyati Agarwal February 5, 2024
data activation platform easyinsights
Posted inDigital Marketing

Choosing the Right Data Activation Platform for your Business

Businesses, on average, use 130 SaaS applications, generating a substantial amount of data. The challenge lies not in…
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Posted by Khyati Agarwal February 5, 2024
Data Activation by EasyInsights
Posted inMarketing

What Is Data Activation?

Imagine having all the customer data you need - but not being able to use it. That’s the…
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Posted by Khyati Agarwal January 25, 2024
Goole BigQuery Overview
Posted inBI Tools

Google BigQuery for Marketers: A Comprehensive Overview

Tools like spreadsheets work great if you want to create pivot tables, build basic calculations, and visualize your…
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Posted by Khyati Agarwal January 17, 2024
Social Media Algorithms
Posted inAd Platform

A Guide to Social Media Algorithms and How They Work

The algorithm is the invisible hand that guides the virality of content on social media. It is the…
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Posted by Khyati Agarwal January 17, 2024

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