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Posted inAnalytic Platform Digital Marketing

Top 5 Audience Segmentation tools to Improve your marketing

In today’s marketing world, sending the same message to everyone no longer works. People expect brands to understand…
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Posted by Himanshu Rahi June 18, 2025
fix broken data
Social Media Optimization
Posted inMarketing

6 Social Media Optimization Strategies That Will Change Your Game

In digital marketing, optimization does not have to be a scary word. Some associate it with removing all…
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Posted by Piyush Gupta December 22, 2022
utm tagging
Posted inAnalytic Platform

A comprehensive guide for UTM Tagging – Google Analytics

Google Analytics is by far the most popular analytics tool and is widely used worldwide.  In this day…
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Posted by Piyush Gupta December 14, 2022
master GA4
Posted inAnalytic Platform

Actionable Tips to Master GA4 Dimensions & Metrics

Metrics and dimensions are the foundation of every report and analysis in GA4. GA4 (Google Analytics 4) appears…
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Posted by Piyush Gupta December 14, 2022
newmetdimGA4
Posted inAnalytic Platform

Everything To Know About GA4’s New Metrics And Dimensions

In 2020, Google Analytics' latest version, GA4, was announced as the default when creating a new property and…
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Posted by Piyush Gupta December 14, 2022
ad hoc reporting
Posted inDigital Analytics

Ad hoc Reporting – Agency Version

How much data is too much for data-driven marketing?  53% of marketing professionals believe that there is no…
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Posted by Piyush Gupta November 29, 2022
ec5ac289 6605 4e0b aa57 2bb738e6785f
Posted inBranding Others

Client Retention: 8 Proven Ways to Keep Clients Around Longer

client retention You’ve heard time and again how acquiring new customers costs more than retaining existing ones. And…
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Posted by Piyush Gupta November 29, 2022
Linkdinanalytics 1
Posted inAd Platform

Understanding LinkedIn Page Analytics: Agency’s Perspective.

The LinkedIn metrics you should track are determined by your marketing objectives. Keep an eye on updated analytics, for example, if your brand is attempting to engage new audiences through published posts. Track the analytics of your followers and visitors if you want to increase brand awareness on this platform.
Read More
Posted by Piyush Gupta November 14, 2022
Brand Campaign
Posted inBranding

Complete Guide to Measure the Impact of Brand Campaigns

Maintaining a strong brand has never been easy. With the explosion of digital touchpoints and less predictable ways of customer behaviour, creating a brand campaign and measuring its impact have become even more challenging. It’s necessary to measure the impact of brand campaigns to find specific ways to optimize the ROI on your marketing budget.
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Posted by Piyush Gupta November 11, 2022
switch to GA4
Posted inAnalytic Platform

New things that can be done via Google Analytics 4 (GA4)

Google Analytics4 with machine learning at its core provides you with a holistic understanding of your customers across devices and platforms. It is more focused on the user's privacy, you can trust Analytics even if industry developments like cookie and identifier limits leave gaps in your data.
Read More
Posted by Piyush Gupta November 4, 2022
Datastudio
Posted inBI Tools Others

3 Ways to Connect Looker Studio with Postgres

Many organizations store their data on PostgreSQL Servers depending on the use case. Visualizing this data can be very beneficial in gathering important insights that can aid in objective decision-making in the organization. Google Data Studio is an excellent Business Intelligence tool for visualizing data stored in PostgreSQL Server.
Read More
Posted by Piyush Gupta November 2, 2022
PowerBI
Posted inBI Tools Others

3 Ways to Connect Power BI with Postgres

Many organizations store their data on PostgreSQL Servers depending on the use case. Visualizing this data can be very beneficial in gathering important insights that can aid in objective decision-making in the organization. Microsoft Power BI is an excellent Business Intelligence tool for visualizing data stored in PostgreSQL Server.
Read More
Posted by Piyush Gupta October 28, 2022
Tableau 1
Posted inBI Tools Others

A Complete Guide to Connect Tableau with PostgreSQL

Many organizations store their data on PostgreSQL Servers depending on the use case. Visualizing this data can be very beneficial in gathering important insights that can aid in objective decision-making in the organization. Tableau is an excellent Business Intelligence tool for visualizing data stored in PostgreSQL Server.
Read More
Posted by Piyush Gupta October 27, 2022

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