Posted inAd Platform What is Value Optimisation in Meta Meta has rolled out powerful new features to help advertisers go beyond just counting conversions. Instead of simply… Posted by Sonali Arya August 25, 2025
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Posted inAd Platform Digital Marketing How to do google ads conversion tracking If you're running Google Ads but not tracking conversions properly, you're essentially flying blind. You might be getting… Posted by Himanshu Rahi July 23, 2025
Posted inAd Platform How to make ASC Campaigns more efficient If you're running Meta’s Advantage+ Shopping Campaigns (ASC) and not seeing the results you expected, chances are you’re… Posted by Himanshu Rahi July 22, 2025
Posted inFirst Party Data Strategies to Use First-Party Audiences on Meta and Google Ads In a world where third-party cookies are disappearing and privacy regulations are tightening, digital advertisers are facing a… Posted by Omsri Bompelli July 18, 2025
Posted inDigital Marketing What is Customer Value Optimisation Imagine walking into a clothing store where the salesperson instantly recognizes your style and size and even suggests… Posted by Sonali Arya July 17, 2025
Posted inGoogle Trends Google Marketing Live 2025: Everything Marketers Need to Know Google Marketing Live 2025, held on May 21st, brought together advertisers, developers, and business leaders from around the… Posted by Omsri Bompelli July 8, 2025
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Posted inAd Platform Tracking How to do Facebook ads Conversion tracking If you're running Facebook ads but not tracking conversions properly, you're leaving both performance insights and revenue on… Posted by Himanshu Rahi July 3, 2025
Posted inCRM Digital Marketing How to Leverage CRM Data for Smarter Marketing Campaigns In today’s hyper-competitive digital landscape, simply running ads or sending emails isn’t enough. Customers expect personalised, timely, and… Posted by Sonali Arya June 30, 2025