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Google Shopping Ads
Posted inAd Platform

A Marketer’s Guide to Google Shopping Ads

If you’re considering launching a Google Shopping ads campaign and are wondering whether they actually perform, the answer…
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Posted by Khyati Agarwal February 19, 2025
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Facebook Marketing by EasyInsights
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Mastering Facebook Marketing: A Step-by-Step Guide

Facebook stands as the most popular social media platform worldwide, with 3.07 billion monthly active users, the highest…
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Posted by Sonali Arya December 9, 2024
Instagram ROAS with EasyInsights
Posted inAd Platform

Instagram Ads : Tips for a Successful Instagram Campaign 

With over 2.4 billion active users, Instagram’s audience accounts for nearly a quarter of the world’s active internet…
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Posted by Sonali Arya December 6, 2024
EasyInsights Ad Tracking
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What is Ad Tracking And Why is it Important?

A Beginner's Guide to Ad Tracking Ad tracking is tracking the performance of digital marketing campaigns over a…
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Posted by Sonali Arya December 5, 2024
Meta Ads Attribution Settings
Posted inAd Platform

Attribution Settings In Facebook Ads – Marketer’s Guide

In a user's journey toward conversion, attribution models determine the credit assigned to various marketing channels and touchpoints…
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Posted by Burooj Alam November 18, 2024
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Posted inAd Platform

How To Set Up Conversion Tracking in Google Ads for Shopify: A Complete Overview 

When it comes to paid ad promotion, it is important to identify what makes the difference and what…
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Posted by Sonali Arya October 17, 2024
Google Ads Best Practices
Posted inAd Platform

8 Google Ads Best Practices to Increase ROAS

Over 90% of individuals worldwide use Google to answer their questions every single day. With this kind of…
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Posted by Khyati Agarwal October 9, 2024
Tracking Pixels
Posted inDigital Analytics

Server-Side vs Client-Side: A Marketer’s Overview

When it comes to web application development the ability to differentiate between server-side and client-side processing is crucial.…
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Posted by Sonali Arya September 18, 2024
Frame
Posted inAd Platform

Facebook Event Manager: Everything You Need to Know 

Facebook advertising has an exceptional reach and access to diverse audiences with over 2.8 billion monthly active users.…
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Posted by Khyati Agarwal September 18, 2024
shopify metaobjects
Posted inDigital Analytics

Shopify Metaobjects – All You Need to Know

There are 2.71 billion digital buyers as of 2024. This number is 70 million more than what it…
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Posted by Khyati Agarwal September 18, 2024
Key Events in GA4
Posted inAnalytic Platform

GA4 Key Events – All You Need to Know

Google has officially renamed conversions to GA4 Key Events. This change in nomenclature has been implemented to align…
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Posted by Khyati Agarwal September 18, 2024
google ads
Posted inAd Platform

Google Ads Audience Segments – All You Need to Know

In the competitive realm of digital advertising, successful targeting is essential to optimise your return on investment (ROI).…
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Posted by Sonali Arya September 17, 2024
Tracking Pixels
Posted inAnalytic Platform

What Are Tracking Pixels and How Do They Work?

It amazes people how much advertisers seem to know about them. They might show interest in a product…
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Posted by Khyati Agarwal August 14, 2024

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Platform

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Delhi, 110074

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