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Posted inAnalytic Platform Digital Marketing Tracking

Why Brands Should Switch to Server-Side Tracking in 2025

Monitoring how users interact with your website is now a cornerstone of a digital brand's success. From understanding…
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Posted by Sonali Arya June 20, 2025
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WhatsApp Marketing with EasyInsights
Posted inAd Platform Beginner's Guide

Getting Started with WhatsApp Marketing

Are you tired of sending marketing campaigns out into the void in the hopes of getting a response?…
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Posted by Khyati Agarwal December 11, 2024
Facebook Marketing by EasyInsights
Posted inAd Platform Beginner's Guide

Mastering Facebook Marketing: A Step-by-Step Guide

Facebook stands as the most popular social media platform worldwide, with 3.07 billion monthly active users, the highest…
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Posted by Sonali Arya December 9, 2024
Instagram ROAS with EasyInsights
Posted inAd Platform

Instagram Ads : Tips for a Successful Instagram Campaign 

With over 2.4 billion active users, Instagram’s audience accounts for nearly a quarter of the world’s active internet…
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Posted by Sonali Arya December 6, 2024
EasyInsights Ad Tracking
Posted inDigital Analytics

What is Ad Tracking And Why is it Important?

A Beginner's Guide to Ad Tracking Ad tracking is tracking the performance of digital marketing campaigns over a…
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Posted by Sonali Arya December 5, 2024
Meta Ads Attribution Settings
Posted inAd Platform

Attribution Settings In Facebook Ads – Marketer’s Guide

In a user's journey toward conversion, attribution models determine the credit assigned to various marketing channels and touchpoints…
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Posted by Burooj Alam November 18, 2024
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Posted inAd Platform

How To Set Up Conversion Tracking in Google Ads for Shopify: A Complete Overview 

When it comes to paid ad promotion, it is important to identify what makes the difference and what…
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Posted by Sonali Arya October 17, 2024
Google Ads Best Practices
Posted inAd Platform

8 Google Ads Best Practices to Increase ROAS

Over 90% of individuals worldwide use Google to answer their questions every single day. With this kind of…
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Posted by Khyati Agarwal October 9, 2024
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Posted inDigital Analytics

Server-Side vs Client-Side: A Marketer’s Overview

When it comes to web application development the ability to differentiate between server-side and client-side processing is crucial.…
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Posted by Sonali Arya September 18, 2024
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Facebook Event Manager: Everything You Need to Know 

Facebook advertising has an exceptional reach and access to diverse audiences with over 2.8 billion monthly active users.…
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Posted by Khyati Agarwal September 18, 2024
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Shopify Metaobjects – All You Need to Know

There are 2.71 billion digital buyers as of 2024. This number is 70 million more than what it…
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GA4 Key Events – All You Need to Know

Google has officially renamed conversions to GA4 Key Events. This change in nomenclature has been implemented to align…
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Posted by Khyati Agarwal September 18, 2024
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Google Ads Audience Segments – All You Need to Know

In the competitive realm of digital advertising, successful targeting is essential to optimise your return on investment (ROI).…
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Posted by Sonali Arya September 17, 2024

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