Posted inDigital Marketing HubSpot How to Send Lead Data From HubSpot to Meta & Google Ads HubSpot is a popular marketing platform that helps brands manage leads, automate campaigns, and track customer interactions. Meta… Posted by Sonali Arya April 1, 2025
Posted inCustomer Data Platform (CDP) User Segmentation in Marketing – All You Need to Know Personalization and automation are two essential tenets of the art that is performance marketing. However, one can’t benefit… Posted by Khyati Agarwal June 5, 2024
Posted inCustomer Data Platform (CDP) Customer 360 : What it is and Why it is Important Today, the average user is exposed to approximately 10,000 ads every day. Considering this, businesses have to work… Posted by Khyati Agarwal June 3, 2024
Posted inCustomer Data Platform (CDP) How to Implement a First Party Data Driven Approach to Multi-Channel Content Distribution Multi-channel content distribution is a perfect strategy for growing your reach, boosting customer engagement, and driving conversions through… Posted by Khyati Agarwal May 24, 2024
Posted inCustomer Data Platform (CDP) Impact of Third Party Cookie Loss on B2B Marketing You've probably heard that Google blocked third party cookies for 1% of Chrome users, around 30 million people,… Posted by Khyati Agarwal May 24, 2024
Posted inCustomer Data Platform (CDP) First Party Data First Party Data Onboarding – All you Need to Know Brands have always known the value of first party data. However, their efforts to actually leverage it have… Posted by Khyati Agarwal May 3, 2024
Posted inCustomer Data Platform (CDP) First Party Data Strategies to Drive Account-Based Marketing Come September 2024, third party cookies are officially losing their spot in Google’s cookie jar. Having already commenced… Posted by Khyati Agarwal April 18, 2024
Posted inCustomer Data Platform (CDP) How Programmatic Advertising Works Without Third Party Cookie? Programmatic advertising is on every marketer’s roster today. And there’s a good reason for that. Programmatic advertising uses… Posted by Khyati Agarwal April 16, 2024
Posted inCustomer Data Platform (CDP) Audience Suppression – All You Need to Know One of the core skills that marketers and advertisers can hone to enhance their effectiveness is the ability… Posted by Khyati Agarwal March 27, 2024
Posted inData Clean Rooms First Party Data Data Clean Rooms: How it works and its benefits for marketers The digital advertising landscape is undergoing a radical shift. With user privacy regulations tightening and third-party cookies crumbling,… Posted by Piyush Gupta March 27, 2024
Posted inCustomer Data Platform (CDP) First Party Data How to use First Party data for your e-commerce brand Owning Your Future: How First-Party Data Fuels a Thriving E-Commerce Strategy in 2024 and Beyond The winds of… Posted by Piyush Gupta February 22, 2024
Posted inCustomer Data Platform (CDP) Why do B2B Companies need Composable CDPs? Introduction to Composabale CDPs Using customer data in B2B businesses presents distinct challenges. They deal with a lot… Posted by Khyati Agarwal February 21, 2024
Posted inAd Platform Attribution Models Top 8 Marketing Attribution Tools and Software for 2024 Struggling to track how your marketing efforts fuel your sales pipeline? You're not alone. Only 17% of advertisers… Posted by Piyush Gupta February 16, 2024