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Posted inAnalytic Platform Marketing

What is RFM segmentation? How to analyse it.

In today’s competitive market, not all customers can be treated equally. Some are loyal advocates who spend regularly,…
Continue Reading
Posted by Himanshu Rahi September 18, 2025
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Posted inAd Platform CRM

How to Send Dynamics 365 Lead Data to Meta and Google Ads

Imagine you own an online beauty brand selling skincare and cosmetics through your website. You have a growing…
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Posted by Sonali Arya May 2, 2025
Twitter CAPI Setup: Web and Offline Conversions
Posted inAd Platform CRM

Twitter Conversion API (CAPI) Setup: Web and Offline Conversions

In today’s digital-first world, where attention spans are short and trends change in seconds, Twitter Ads have become…
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Posted by Omsri Bompelli April 30, 2025
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Posted inAd Platform CRM

How to Send Freshsales Lead Data to Meta and Google Ads

In today’s performance-driven marketing world, simply generating leads isn’t enough, you need to close the loop between your…
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Posted by Sonali Arya April 28, 2025
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Posted inDigital Marketing Tracking

Which Conversion tracking method works best for PPC Campaigns.

Running paid ads without conversion tracking is like driving with your eyes closed. You're spending money, but you…
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Posted by Himanshu Rahi April 28, 2025
Third-Party Checkout Tools for Shopify: Pros and Cons
Posted inCRM First Party Data

Third-Party Checkout Tools for Shopify: Pros and Cons

In today’s fast-moving e-commerce world, scalability is everything. Shopify brands aiming for growth need checkout experiences that are…
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Posted by Piyush Gupta April 25, 2025
How Agentic AI is Transforming Digital Marketing
Posted inAd Platform Others

How Agentic AI is Transforming Digital Marketing

Digital marketing has always been shaped by the tools we use - CRMs, analytics platforms, automation software, and…
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Posted by Omsri Bompelli April 24, 2025
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Posted inAd Platform Others

How Micro Conversions Improve Your Google Ads Performance

You’ve launched your Google Ads campaigns, switched on Smart Bidding, and done everything by the book — but…
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Posted by Sonali Arya April 23, 2025
Programmatic Advertising: How It Works & Why It Matters
Posted inMarketing

Programmatic Advertising: How It Works & Why it Matters

Modern digital advertising uses automation to revolutionize how brands connect with their target audience. Programmatic advertising transforms ad…
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Posted by Sonali Arya April 22, 2025
Send Zoho lead data to meta and google
Posted inAd Platform Analytic Platform

How to Send Lead Data from Zoho to Meta & Google Ads

Running successful Facebook lead ads takes more than just launching campaigns. You also need to manage your lead…
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Posted by Sonali Arya April 22, 2025
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Posted inAd Platform Tracking

How to Set Up the Google Tag for Conversion Tracking

To get the best results from your Google Ads, tracking conversions is essential. Without it, you’re just guessing…
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Posted by Himanshu Rahi April 18, 2025
How to Increase Facebook(Meta) Event Match Quality
Posted inAd Platform Digital Analytics

Improve your Facebook (Meta) Event Match Quality Score

In today’s digital marketing landscape, data is everything, especially when it comes to running high-performing Facebook ads. But…
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Posted by Omsri Bompelli April 18, 2025
In 2025, optimize your Facebook ad campaigns with these 10 essential metrics for better performance and ROI.
Posted inAd Platform Digital Marketing

10 Facebook Ad Metrics to Track in 2025 

Facebook Ad metrics are like a report card for your ads. They show how well your ads are…
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Posted by Sonali Arya April 16, 2025

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