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Posted inAd Platform Digital Analytics Facebook Ads: Increasing ROAS by 20% Click to uncover the hidden tactics used by popular agencies to achieve higher ROAS for Facebook Ads. Learn what ROAS is and how to calculate it. Posted by Piyush Gupta February 7, 2022
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Posted inDigital Analytics Marketing LTV:CAC – Avoid 3 mistakes while calculating this ratio "How much should I budget for my ad campaign?" "Which channel is the most effective at bringing new… Posted by Piyush Gupta February 1, 2022
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Posted inE-Commerce Marketing Return to Origin (RTO): Why is it a Crucial Metric for E-Commerce Businesses Just getting a new order on your eCommerce website does not equate to a successful sale. The product… Posted by Piyush Gupta February 18, 2021
Posted inAd Platform Analytic Platform Digital Analytics Removing FBCLID from Google Analytics (GA4) Reports If you routinely run Facebook campaigns and track your website traffic through Google Analytics, chances are, you have… Posted by Piyush Gupta February 15, 2021
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Posted inDigital Analytics Marketing Calculating CLTV: Why is it an Important Metric? Acquiring a new customer can be 5 to 25 times more expensive than retaining an existing one, which… Posted by Piyush Gupta January 25, 2021
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Posted inAd Platform Digital Analytics GA4: New Predictive Capabilities in Google Analytics 4 Ever since its launch in 2019, Google Analytics App + Web is focused on refining predictive capabilities to… Posted by Piyush Gupta November 17, 2020