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Posted inDigital Analytics Others

Understanding GCLID, WBRAID, and GBRAID: How Google Is Adapting to iOS Privacy Changes

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First Click & Last Non-Direct Attribution Models used in combination, can help you to get better ROI on your Ad Spends

Since the dawn of online marketing, business owners and marketers have put in a lot of time and…
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Is RTO Killing Your E-Commerce Marketing True ROI? Resolve it Here

Free shipping and returns are two of the biggest reasons for online shoppers to choose your brand over…
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Defining Quality Users to Optimize E-Commerce Campaigns & Boost Ads RoI

Picture this, you are at a book-store in a busy part of the town. Of the many people…
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How deep-diving into Product & SKU Intelligence helped our client to improve ROI by 45%

One of our clients had hundreds of products on their website.  The products were of different sizes, quantity,…
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Business intelligence (BI) tools are now essential to every digital marketer’s expansive toolset. It is impossible to imagine…
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Which Attribution Model should you be using for Google Ads

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YouTube vs Facebook: Which Is the Best Channel to Generate Leads?

In a world that is swiftly moving towards virtualization of markets, the importance of video and visual marketing…
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Tips and Tricks: 6 Best Tactics for Ecommerce Marketing

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