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Posted inAd Platform Digital Analytics

How to improve event match quality with the first party data

If you're struggling with rising ad costs and low-performing campaigns on Meta, you're not alone. One of the…
Continue Reading
Posted by Himanshu Rahi July 3, 2025
fix broken data
data warehouses vs CDPs
Posted inCustomer Data Platform (CDP)

Data Warehouses Vs CDPs – Who Wins and Why?

With the introduction of more effective data activation solutions like Reverse ETL, the debate around Customer Data Platforms…
Read More
Posted by Khyati Agarwal June 27, 2024
Google Ads Enhanced Conversion
Posted inAd Platform

Google Ads Enhanced Conversion – All You Need to Know

In 2025, as third-party cookies are being deprecated and data privacy regulations like GDPR and CCPA are more…
Read More
Posted by Khyati Agarwal June 24, 2024
traditional vs composable cdp
Posted inCustomer Data Platform (CDP)

Composable CDP Vs. Traditional CDP : Which one to pick?

"$5.7 billion" - This is the estimated size the CDP (Customer Data Platforms) market is expected to reach…
Read More
Posted by Khyati Agarwal June 19, 2024
identity resolution
Posted inCustomer Data Platform (CDP)

7 Use-Cases for Identity Resolution

88% of marketers believe that first-party data is more important to their operations than it was two years…
Read More
Posted by Khyati Agarwal June 19, 2024
third party cookie loss
Posted inFirst Party Data

First Party Data: The Answer to Third Party Cookie Loss

The phasing out of third party cookie has begun, and come 2025, everything that marketers have been doing…
Read More
Posted by Piyush Gupta June 11, 2024
last click attribution EasyInsights
Posted inAttribution Models Tracking

Understanding the Last-Click Attribution Model: Pros, Cons, and Best Practices

Today, we will dive into the last-click attribution model, the OG of marketing attribution models. It is very…
Read More
Posted by Burooj Alam June 11, 2024
Affect on CAC third party cookie loss
Posted inDigital Marketing First Party Data

The Effect of Third Party Cookie Loss On CAC

After Apple and Firefox led the charge, Google plans to phase out third party cookies from Chrome by…
Read More
Posted by Khyati Agarwal June 11, 2024
third party cookies deprecation
Posted inDigital Analytics Digital Marketing First Party Data

Demise of Third Party Cookies and Its Impact on Marketing

Third-party cookies have long been the backbone of digital marketing, enabling advertisers to track users across websites, deliver…
Read More
Posted by Khyati Agarwal June 6, 2024
reduce churn rate
Posted inDigital Marketing

7 Ways to Reduce Customer Churn Rate

According to Marketing Metrics, you are 60% more likely to sell to your current customers as compared to…
Read More
Posted by Khyati Agarwal June 5, 2024
user segmentation with EasyInsights
Posted inCustomer Data Platform (CDP)

User Segmentation in Marketing – All You Need to Know

Personalization and automation are two essential tenets of the art that is performance marketing. However, one can’t benefit…
Read More
Posted by Khyati Agarwal June 5, 2024
customer 360 by EasyInsights
Posted inCustomer Data Platform (CDP)

Customer 360 : What it is and Why it is Important

Today, the average user is exposed to approximately 10,000 ads every day. Considering this, businesses have to work…
Read More
Posted by Khyati Agarwal June 3, 2024
First Party Data Content Distribution
Posted inCustomer Data Platform (CDP)

How to Implement a First Party Data Driven Approach to Multi-Channel Content Distribution

Multi-channel content distribution is a perfect strategy for growing your reach, boosting customer engagement, and driving conversions through…
Read More
Posted by Khyati Agarwal May 24, 2024

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