Posted inAd Platform Marketing Meta’s Update: A New Way to Test Creatives – From A/B to AI-Led Optimization For years, marketers have relied on traditional A/B testing in Meta Ads to understand what works - one… Posted by Himanshu Rahi October 17, 2025
Posted inAd Platform Marketing Meta’s Update: A New Way to Test Creatives – From A/B to AI-Led Optimization For years, marketers have relied on traditional A/B testing in Meta Ads to understand what works - one… Posted by Himanshu Rahi October 17, 2025
Posted inAd Platform Digital Marketing Marketing How to Connect Website Chats to Campaigns, Ad Sets, and Ads In the modern digital landscape, website chat has become an essential tool for engaging potential customers instantly. Whether… Posted by Piyush Gupta October 16, 2025
Posted inAd Platform Attribution Models Marketing Omnichannel Marketing: What it is and why it matters Imagine you order your favorite drink on the Starbucks app, pay online, and simply pick it up at… Posted by Sonali Arya October 16, 2025
Posted inAnalytic Platform Attribution Models Digital Marketing Multitouch Attribution in Customer Purchase journey Imagine this: a customer first sees your brand on Instagram, later clicks a Google ad, signs up for… Posted by Himanshu Rahi October 14, 2025
Posted inAnalytic Platform Attribution Models Digital Marketing Multi-touch Attribution: What it is; how it works Modern consumers interact with brands across multiple channels before making a purchase. They might see an ad on… Posted by Sonali Arya October 13, 2025
Posted inAd Platform Others How to track cross selling of Products Cross-selling is one of the most powerful growth levers for eCommerce and retail businesses. By encouraging customers to… Posted by Piyush Gupta October 10, 2025
Posted inAd Platform Others How To Connect CTWA Chats to Campaigns, Ad Sets, and Ads In today’s mobile-first world, Click-to-WhatsApp Ads (CTWA) have become a powerful way to engage potential customers instantly. One… Posted by Piyush Gupta October 9, 2025
Posted inMarketing Omnichannel Marketing vs Multichannel Marketing In today’s digital-first world, customers don’t engage with brands through a single platform. They browse products on Instagram,… Posted by Himanshu Rahi October 8, 2025
Posted inOthers Black Friday 2025: Marketing Strategy and Data Insights Black Friday 2025 is approaching fast, and for brands and marketers alike, this isn’t just another sales event-it’s… Posted by Sonali Arya October 1, 2025
Posted inOthers Why Meta Loves First Party Data With cookies fading and privacy rules tightening, first-party data has become the most valuable fuel for Meta’s ad… Posted by Sonali Arya October 1, 2025
Posted inAnalytic Platform Marketing What is RFM segmentation? How to analyse it. In today’s competitive market, not all customers can be treated equally. Some are loyal advocates who spend regularly,… Posted by Himanshu Rahi September 18, 2025
Posted inDigital Marketing Others Best Tips to Write High-Quality Content for Digital Marketing Content is the fuel behind every online campaign that drives traffic, clicks, and sales. But still, many marketers… Posted by Himanshu Rahi September 18, 2025