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Posted inApple Tracking Updates

How ATT, the loss of IDFA, and SKAdNetwork reshaped digital marketing forever.

It’s no exaggeration to say that Apple’s privacy changes completely upended the digital marketing industry. Once, advertisers could…
Continue Reading
Posted by Piyush Gupta November 12, 2025
fix broken data
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Posted inApple Tracking Updates

How ATT, the loss of IDFA, and SKAdNetwork reshaped digital marketing forever.

It’s no exaggeration to say that Apple’s privacy changes completely upended the digital marketing industry. Once, advertisers could…
Read More
Posted by Piyush Gupta November 12, 2025
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Posted inAd Platform E-Commerce

Meta’s Andromeda Update: What It Means for DTC Marketers and How to Adapt

If you’ve been following Meta advertising updates lately, you’ve probably heard the buzz around Meta Andromeda. It’s being…
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Posted by Himanshu Rahi November 12, 2025
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Posted inOthers

What Is Lifecycle Marketing and Its Importance for Growth Marketers

In the world of growth marketing, it’s tempting to focus only on acquiring new customers. But acquisition alone…
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Posted by Sonali Arya November 12, 2025
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Posted inApple Tracking

The Evolution of Apple’s SKAdNetwork (SKAN): From SKAN 1 to SKAN 4 Explained

In the era of privacy-first marketing, Apple’s SKAdNetwork (SKAN) has completely reshaped mobile attribution. Since its debut in…
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Posted by Piyush Gupta November 11, 2025
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Posted inMarketing

Marketing Efficiency Ratio (MER) vs ROAS: What’s the Difference and Why It Matters

At first glance, they might look similar - but they tell very different stories. Understanding the distinction is…
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Posted by Sonali Arya November 7, 2025
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Posted inOthers

How to Use UTM Parameters to Measure and Improve Campaign Performance

Imagine you just launched a series of email campaigns promoting your new product line. The subject lines are…
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Posted by Sonali Arya November 7, 2025
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Posted inAd Platform Marketing

GA4 Now Supports Cost Data Import from Meta and TikTok Ads

Tired of jumping between ad dashboards, spreadsheets, and reporting tools just to understand where your marketing dollars are…
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Posted by Himanshu Rahi November 3, 2025
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Posted inAd Platform Marketing

Syncing Suppression Audiences Across Ad Platforms: The Key to Smarter Ad Spend

Every marketer knows how important it is to reach the right audience - but what about not reaching…
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Posted by Himanshu Rahi November 3, 2025
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Posted inAttribution Models Tracking

Top Common Marketing Attribution Mistakes

When it comes to advertising, the key is knowing exactly which ads are working. If you track your…
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Posted by Sonali Arya November 3, 2025
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Posted inMarketing Others

Why Most B2B Personalization Fails- And How to Fix It 

The B2B landscape has evolved faster than ever. Buyers today aren’t just looking for information-they’re looking for experiences…
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Posted by Sonali Arya October 31, 2025
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Posted inOthers

Meta’s New Performance Goal: “Maximize ROAS”

In the fast-paced world of digital advertising, the game just changed. Meta’s latest update flips the script from…
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Posted by Himanshu Rahi October 28, 2025
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Posted inAd Platform Digital Marketing Marketing

Meta Andromeda impact on ad strategy

Meta's Andromeda update has introduced significant changes to ad delivery, impacting performance marketers across its ecosystem. While the…
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Posted by Piyush Gupta October 24, 2025

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Marketing Efficiency Ratio (MER) vs ROAS: What’s the Difference and Why It Matters

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