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A Comprehensive Guide to Customer Acquisition Costs

How The Whole Truth used EasyInsights to
measure Product level P&L metrics


Source of truth for
digital campaigns


Visibility of product
performance across all


facebook adwords google analytics

Meet The Whole Truth

The Whole Truth is a growing healthy snacking e-commerce
brand from India.


The Challenge

CMO needed visibility of product category level P&L metrics
to take strategic decisions which was not available from the
ad platforms data panels.

Lot of The Whole Truth's paid campaigns are product
category specific.

The Solution with EasyInsights

Product category performance view through grouping feature.

Scheduled single view data snippets on email for CMO.

Without EasyInsights With EasyInsights
No product category level performance view Product category performance view through grouping feature
Accessed multiple data panels for performance view Scheduled single view data snippets on email
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