How The Whole Truth used EasyInsights to
measure Product level P&L metrics

1

Source of truth for
digital campaigns

100%

Visibility of product
performance across all
platforms

Integrations

facebook adwords google analytics

Meet The Whole Truth

The Whole Truth is a growing healthy snacking e-commerce
brand from India.

the_whole_truth_banner

The Challenge

CMO needed visibility of product category level P&L metrics
to take strategic decisions which was not available from the
ad platforms data panels.

Lot of The Whole Truth's paid campaigns are product
category specific.

The Solution with EasyInsights

Product category performance view through grouping feature.

Scheduled single view data snippets on email for CMO.

Without EasyInsights With EasyInsights
No product category level performance view Product category performance view through grouping feature
Accessed multiple data panels for performance view Scheduled single view data snippets on email

Try EasyInsights Free

Get insights in a flash

Use all features to get acquainted. No credit card required.

Leverage data
effortlessly with
our Custom
Services *

Want to free up more time to dive deeper into data with Attribution modeling and other data-enriching custom services like Server to Server Integration, Cohort Reports for strategic media planning, Automated Email Reports & any other data engineering requirements at a fraction of cost?