How The Whole Truth used EasyInsights to
measure Product level P&L metrics
1
Source of truth for
digital campaigns
100%
Visibility of product
performance across all
platforms
Integrations
Meet The Whole Truth
The Whole Truth is a growing healthy snacking e-commerce
brand from
India.
The Challenge
CMO needed visibility of product category level P&L metrics
to take
strategic decisions which was
not available from the
ad platforms data panels.
Lot of The Whole Truth's paid campaigns are product
category specific.
The Solution with EasyInsights
Product category performance view through grouping feature.
Scheduled single view data snippets on email for CMO.
| Without EasyInsights | With EasyInsights |
|---|---|
| No product category level performance view | Product category performance view through grouping feature |
| Accessed multiple data panels for performance view | Scheduled single view data snippets on email |
