How ET MediaLabs creates Client Reports 3X Faster & Spends More Time on Strategy.
ABOUT ET MEDIALABS
- ET Medialabs is India's leading digital marketing agency working many e-commerce brands such as Nicobar.
- Monthly report cards and QBRs are done with the clients to showcase marketing outcomes.
- To get desired business metrics like ROAS on Google sheets, lot of manual effort and time goes into data export and then data stitching across platforms.
- Sending data insights snippet to CMO via email is done manually every week.
SOLUTION WITH EASYINSIGHTS
- Using EasyInsight's Analytic metric and Custom dimension feature solves the problem of creating stitched cross-platform reports.
- Using EasyInsight's email module, automated well designed HTML based CMO dashboards are sent.
to prepare for client meeting vs 3 hours taken earlier
time saved in reporting
for CMO sent via automated emails
|Without EasyInsights||With EasyInsights|
|4 clients per account manager.||10+ clients per account manager.|
|Heavy usage of spreadsheet formulae which was difficult to handle.||Custom metrics and dimensions on cloud (workspace) removing dependency on formulae embedded on spreadsheets.|