
How ET MediaLabs creates Client Reports 3X Faster & Spends More Time on Strategy.
ABOUT ET MEDIALABS
- ET Medialabs is India's leading digital marketing agency working many e-commerce brands such as Nicobar.
- Monthly report cards and QBRs are done with the clients to showcase marketing outcomes.
CHALLENGE
- To get desired business metrics like ROAS on Google sheets, lot of manual effort and time goes into data export and then data stitching across platforms.
- Sending data insights snippet to CMO via email is done manually every week.
SOLUTION WITH EASYINSIGHTS
- Using EasyInsight's Analytic metric and Custom dimension feature solves the problem of creating stitched cross-platform reports.
- Using EasyInsight's email module, automated well designed HTML based CMO dashboards are sent.
15 mins
to prepare for client meeting vs 3 hours taken earlier
80%
time saved in reporting
Dashboards
for CMO sent via automated emails
Without EasyInsights | With EasyInsights |
---|---|
4 clients per account manager. | 10+ clients per account manager. |
Heavy usage of spreadsheet formulae which was difficult to handle. | Custom metrics and dimensions on cloud (workspace) removing dependency on formulae embedded on spreadsheets. |